Market Research Analyst and Marketing Specialist Salary in New York, NY
Market Research Analysts and Marketing Specialists in the New York-Newark-Jersey City, NY-NJ metro area earn a median $100,520 a year — 28% more than the national median. After 2026 taxes, that is $74,655 take-home, or $6,221 a month.
Take-home pay calculator
Pre-filled with the median market research analyst and marketing specialist salary in New York, NY. Enter your own offer to see your paycheck.
- Federal income tax$13,284
- Social Security (6.2%)$6,232
- Medicare (1.45%)$1,458
- New York income tax$4,890
- Take-home pay$74,655
Marginal rate: 22% federal + 5.90% state
Living in New York City? City residents also pay New York City’s city income tax — about $3,461 a year on this salary — which lowers take-home pay to $71,194 ($5,933 a month). Choose “New York City” under City income tax in the calculator. Suburban residents usually don’t pay it.
The New York-Newark-Jersey City, NY-NJ metro spans New York, New Jersey. Pick the state you live in — state income tax follows your residence.
Got an offer somewhere else? Compare it with this one after taxes and rent →
Market Research Analyst and Marketing Specialist pay by experience in New York, NY
| Percentile | Salary | Hourly | Take-home / yr | Per month |
|---|---|---|---|---|
| 10th percentile (entry level) | $60,400 | $29.04 | $48,047 | $4,004 |
| 25th percentile | $76,510 | $36.78 | $59,120 | $4,927 |
| Median (50th) | $100,520 | $48.33 | $74,655 | $6,221 |
| 75th percentile | $130,700 | $62.84 | $93,928 | $7,827 |
| 90th percentile (top earners) | $166,880 | $80.23 | $116,523 | $9,710 |
Wages: BLS Occupational Employment and Wage Statistics, May 2025. Take-home: single filer, New York resident, 2026 tax rules.
What $100,520 buys in New York, NY
Prices in New York, NY are 12.6% higher than the U.S. average (housing costs are 1.49× the national average). Adjusted for local prices, a median market research analyst and marketing specialist's $74,655 take-home pay has the buying power of $66,323 in a typical American city.
Rents: HUD Fair Market Rents, FY2026 (40th-percentile gross rent incl. utilities). Price levels: BEA Regional Price Parities, 2024.
New York, NY has 1.4× the national concentration of market research analyst and marketing specialist jobs — a strong local market for this occupation.
Best-paying cities for market research analysts and marketing specialists, adjusted for cost of living
New York, NY ranks #12 of 56 metro areas once taxes and local prices are taken into account.
| # | Metro area | Median salary | Take-home | Real value* |
|---|---|---|---|---|
| 1 | San Jose, CA | $141,960 | $97,477 | $88,276 |
| 2 | San Francisco, CA | $123,250 | $86,672 | $74,968 |
| 3 | Durham, NC | $93,110 | $71,127 | $72,896 |
| 4 | Seattle, WA | $102,170 | $80,707 | $72,622 |
| 5 | Denver, CO | $99,040 | $74,855 | $70,764 |
| 6 | Fayetteville, AR | $83,000 | $64,196 | $70,273 |
| 7 | Boulder, CO | $97,600 | $73,906 | $70,251 |
| 8 | Boston, MA | $102,390 | $75,962 | $70,162 |
| 12 | New York, NY | $100,520 | $74,655 | $66,323 |
*Take-home pay divided by the BEA price level, so every city is measured in U.S.-average dollars. See all 56 metros →
About the job: market research analysts and marketing specialists
Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.
- Typical education
- Bachelor's degree
- Work experience
- None required
- On-the-job training
- None
- Job outlook, 2025–35
- +7.0% (faster than average)
Source: BLS Standard Occupational Classification and Employment Projections, 2025–35.
Market Research Analyst and Marketing Specialist salaries elsewhere in New York
- Rochester, NY — $77,170
- Buffalo, NY — $75,990
Frequently asked questions
How much does a market research analyst and marketing specialist make in New York, NY?
The median market research analyst and marketing specialist salary in the New York-Newark-Jersey City, NY-NJ metro area is $100,520 a year, or about $48.33 an hour, according to the Bureau of Labor Statistics (May 2025). The middle half earn between $76,510 and $130,700.
What is a market research analyst and marketing specialist’s take-home pay in New York, NY?
On the median $100,520 salary, a single filer living in New York takes home about $74,655 a year ($6,221 a month) after federal tax, Social Security, Medicare and $4,890 in New York taxes in 2026.
Is New York, NY a good place to work as a market research analyst and marketing specialist?
Pay here is 28% above the national median of $78,760. Local prices are 12.6% above the U.S. average, so the take-home pay buys what $66,323 would in a typical U.S. city. New York, NY ranks #12 of 56 metro areas for cost-of-living-adjusted pay in this job.
Can a market research analyst and marketing specialist afford rent in New York, NY?
HUD’s fair market rent for a one-bedroom in New York, NY is $2,378 a month ($2,697 for two bedrooms) — 38% of a median market research analyst and marketing specialist’s monthly take-home pay. Financial planners usually suggest keeping rent under about 30%.
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