Market Research Analyst and Marketing Specialist Salary
Market Research Analysts and Marketing Specialists earn a median $78,760 a year nationally. Business and Financial Operations Occupations
U.S. median
$78,760
$37.87 per hour
Range
$43,390 – $155,480
10th to 90th percentile
Employed
899,580
across the U.S.
▲2.4%
Pay trend: The median for market research analysts and marketing specialists in the U.S. rose from $76,950 (May 2024) to $78,760 (May 2025). That roughly kept pace with inflation (2.4%).
What market research analysts and marketing specialists do
Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.
- Typical education
- Bachelor's degree
- Work experience
- None required
- On-the-job training
- None
- Job outlook, 2025–35
- +7.0% (faster than average)
- Openings per year
- 82,000
- Self-employed
- 4%
Employment of market research analysts and marketing specialists is projected to grow 7.0% from 2025 to 2035, faster than the 3.5% average for all occupations. About 82,000 openings are expected each year, on average, including jobs left by workers who retire or switch careers.
Source: BLS Standard Occupational Classification and Employment Projections, 2025–35.
Market Research Analyst and Marketing Specialist take-home pay calculator
Starts at the national median. Pick your state to see your real paycheck.
Your take-home pay
$64,238
per year · effective tax rate 18.4%
$5,353Monthly
$2,677Twice a month
$2,471Every 2 weeks
$30.88Hourly
- Federal income tax$8,497
- Social Security (6.2%)$4,883
- Medicare (1.45%)$1,142
- Texas income tax$0
- Take-home pay$64,238
Marginal rate: 22% federal + 0.00% state
Pay by experience
| Percentile | Salary | Hourly | Take-home (no state tax) |
|---|---|---|---|
| 10th percentile (entry level) | $43,390 | $20.86 | $37,044 |
| 25th percentile | $58,350 | $28.05 | $49,064 |
| Median (50th) | $78,760 | $37.87 | $64,238 |
| 75th percentile | $108,310 | $52.07 | $85,026 |
| 90th percentile (top earners) | $155,480 | $74.75 | $117,537 |
Best cities for market research analysts and marketing specialists (after tax & cost of living)
| # | Metro area | Median | Take-home | Real value* | Jobs |
|---|---|---|---|---|---|
| 1 | San Jose, CA | $141,960 | $97,477 | $88,276 | 12,710 |
| 2 | San Francisco, CA | $123,250 | $86,672 | $74,968 | 24,120 |
| 3 | Durham, NC | $93,110 | $71,127 | $72,896 | 2,740 |
| 4 | Seattle, WA | $102,170 | $80,707 | $72,622 | 18,030 |
| 5 | Denver, CO | $99,040 | $74,855 | $70,764 | 17,000 |
| 6 | Fayetteville, AR | $83,000 | $64,196 | $70,273 | 2,590 |
| 7 | Boulder, CO | $97,600 | $73,906 | $70,251 | 3,130 |
| 8 | Boston, MA | $102,390 | $75,962 | $70,162 | 32,310 |
| 9 | Minneapolis, MN | $97,910 | $72,575 | $69,237 | 16,760 |
| 10 | Colorado Springs, CO | $90,210 | $69,032 | $68,547 | 2,680 |
| 11 | Austin, TX | $80,460 | $65,434 | $66,724 | 8,270 |
| 12 | New York, NY | $100,520 | $74,655 | $66,323 | 79,290 |
| 13 | Charlotte, NC | $82,930 | $64,371 | $66,125 | 9,500 |
| 14 | Des Moines, IA | $76,580 | $60,446 | $65,916 | 3,440 |
| 15 | Nashville, TN | $77,240 | $63,168 | $65,569 | 5,510 |
| 16 | Columbus, OH | $77,010 | $61,671 | $64,598 | 5,880 |
| 17 | Providence, RI | $83,960 | $65,364 | $64,226 | 4,080 |
| 18 | Cincinnati, OH | $75,750 | $60,819 | $63,772 | 7,080 |
| 19 | Richmond, VA | $81,660 | $62,396 | $63,762 | 4,550 |
| 20 | Jacksonville, FL | $76,740 | $62,817 | $63,142 | 4,380 |
| 21 | Raleigh, NC | $78,980 | $61,750 | $62,909 | 6,470 |
| 22 | Kansas City, MO | $72,580 | $57,416 | $62,043 | 6,920 |
| 23 | Cleveland, OH | $71,350 | $57,845 | $61,588 | 5,440 |
| 24 | St. Louis, MO | $74,130 | $58,434 | $61,452 | 6,980 |
| 25 | Rochester, NY | $77,170 | $59,549 | $61,368 | 2,550 |
*Take-home pay in U.S.-average dollars (BEA Regional Price Parities).
Highest-paying cities
- San Jose, CA — $141,960
- San Francisco, CA — $123,250
- Boston, MA — $102,390
- Seattle, WA — $102,170
- New York, NY — $100,520
- Denver, CO — $99,040
- Minneapolis, MN — $97,910
- Boulder, CO — $97,600
- Durham, NC — $93,110
- Colorado Springs, CO — $90,210
- Washington, DC — $87,160
- Portland, OR — $85,350
- Providence, RI — $83,960
- Fayetteville, AR — $83,000
- Los Angeles, CA — $82,990
Market Research Analyst and Marketing Specialist salary by state
| State | Median | 1-yr change | Take-home | Range | Jobs |
|---|---|---|---|---|---|
| Massachusetts | $101,810 | +9.0% | $75,583 | $58,090 – $166,970 | 39,710 |
| Delaware | $101,270 | +2.7% | $74,731 | $51,480 – $165,840 | 3,570 |
| New York | $98,580 | +7.3% | $73,405 | $56,070 – $165,920 | 80,500 |
| District of Columbia | $98,090 | +17.7% | $72,467 | $59,340 – $176,240 | 6,340 |
| Washington | $95,120 | +0.9% | $75,747 | $52,000 – $174,040 | 24,460 |
| California | $94,700 | +2.1% | $69,643 | $48,440 – $181,600 | 119,070 |
| Colorado | $93,050 | +15.3% | $70,905 | $48,900 – $165,190 | 27,880 |
| New Jersey | $88,190 | +3.5% | $67,444 | $49,900 – $145,010 | 22,990 |
| Minnesota | $87,510 | +7.4% | $65,966 | $50,400 – $143,180 | 21,280 |
| Rhode Island | $86,240 | +11.1% | $66,883 | $49,020 – $129,540 | 3,210 |
| Oregon | $79,150 | −4.2% | $58,416 | $48,060 – $151,800 | 11,310 |
| Illinois | $79,120 | +8.6% | $60,719 | $46,970 – $139,110 | 40,560 |
| North Carolina | $78,410 | +1.4% | $61,372 | $43,780 – $155,670 | 30,700 |
| Connecticut | $77,740 | +3.2% | $60,819 | $46,280 – $138,980 | 9,930 |
| Virginia | $76,980 | −3.6% | $59,373 | $40,100 – $153,300 | 25,610 |
| Maryland | $76,370 | +3.8% | $59,292 | $41,600 – $145,600 | 13,570 |
| Georgia | $75,850 | +0.5% | $58,877 | $37,700 – $148,910 | 27,810 |
| Florida | $75,450 | −2.6% | $61,909 | $38,830 – $130,570 | 60,770 |
| Vermont | $74,880 | +0.7% | $59,026 | $50,700 – $110,230 | 860 |
| Ohio | $72,790 | +7.3% | $58,818 | $39,860 – $129,270 | 27,370 |
| Texas | $72,520 | +11.7% | $59,848 | $37,640 – $135,710 | 63,350 |
| Maine | $71,980 | −1.0% | $55,791 | $43,310 – $127,200 | 2,390 |
| Arizona | $71,940 | +7.8% | $57,850 | $41,110 – $136,430 | 15,850 |
| Nevada | $71,840 | +14.8% | $59,369 | $37,020 – $123,130 | 5,780 |
| Kansas | $70,430 | +13.2% | $55,247 | $38,540 – $128,650 | 8,090 |
| Missouri | $70,140 | +9.1% | $55,814 | $37,970 – $129,140 | 14,890 |
| Tennessee | $69,790 | +7.8% | $57,927 | $39,480 – $134,740 | 13,040 |
| South Carolina | $69,440 | +5.0% | $54,672 | $39,950 – $153,090 | 11,920 |
| Pennsylvania | $68,760 | +5.5% | $55,092 | $34,160 – $128,810 | 31,040 |
| Montana | $68,080 | +1.9% | $54,239 | $40,450 – $105,320 | 1,460 |
| Michigan | $66,780 | −2.0% | $53,222 | $40,930 – $127,190 | 24,220 |
| Alaska | $66,710 | +6.0% | $55,760 | $44,320 – $99,990 | 570 |
| Iowa | $66,390 | −1.4% | $53,653 | $40,160 – $122,120 | 8,880 |
| Arkansas | $65,430 | +0.9% | $52,414 | $34,560 – $136,310 | 6,250 |
| Wisconsin | $64,800 | −0.3% | $52,177 | $42,640 – $117,910 | 15,600 |
| New Hampshire | $64,570 | −4.5% | $54,062 | $46,660 – $136,640 | 4,200 |
| Indiana | $63,700 | +0.5% | $51,513 | $39,740 – $117,640 | 14,400 |
| South Dakota | $63,490 | +2.9% | $53,194 | $47,000 – $124,380 | 1,530 |
| Utah | $62,630 | −3.5% | $50,651 | $38,380 – $120,410 | 14,510 |
| New Mexico | $61,950 | +2.9% | $50,211 | $41,600 – $98,060 | 1,610 |
| Oklahoma | $61,940 | +4.4% | $49,707 | $33,890 – $114,010 | 6,620 |
| North Dakota | $61,580 | −1.0% | $51,660 | $39,480 – $102,950 | 1,550 |
| Kentucky | $61,480 | +3.5% | $49,545 | $37,970 – $103,300 | 6,290 |
| Wyoming | $60,990 | +6.9% | $51,185 | $34,360 – $112,150 | 850 |
| Idaho | $60,970 | +3.3% | $49,046 | $36,800 – $127,660 | 3,780 |
| Nebraska | $60,000 | +7.9% | $48,540 | $37,080 – $99,990 | 3,780 |
| Louisiana | $59,690 | +4.2% | $48,736 | $32,130 – $111,550 | 5,360 |
| Alabama | $59,530 | +7.5% | $47,301 | $36,100 – $114,010 | 8,390 |
| Hawaii | $59,390 | −9.8% | $46,916 | $29,120 – $104,610 | 1,610 |
| Mississippi | $56,640 | −1.5% | $46,157 | $30,780 – $95,240 | 2,620 |
| West Virginia | $52,340 | +4.1% | $42,611 | $34,160 – $93,430 | 1,650 |
Related jobs
| Job | Median salary | Education | Growth 2025–35 |
|---|---|---|---|
| Cost Estimator | $78,740 | Bachelor's degree | -3.1% |
| Insurance Appraisers, Auto Damage | $78,240 | Postsecondary nondegree award | -8.7% |
| Compensation, Benefits, and Job Analysis Specialists | $78,210 | Bachelor's degree | +6.0% |
| Claims Adjusters, Examiners, and Investigators | $78,000 | High school diploma or equivalent | -5.5% |
| Buyer and Purchasing Agent | $77,710 | Bachelor's degree | +6.0% |
| Compliance Officer | $80,730 | Bachelor's degree | +3.8% |
| Human Resources Specialist | $75,940 | Bachelor's degree | +6.4% |
| Logistician | $82,320 | Bachelor's degree | +17.6% |
| Agents and Business Managers of Artists, Performers, and Athletes | $82,890 | Bachelor's degree | +9.7% |
| Business Operations Specialists, All Other | $83,050 | Bachelor's degree | +3.9% |
Frequently asked questions
How much does a market research analyst and marketing specialist make?
The national median salary for market research analysts and marketing specialists is $78,760 a year ($37.87 an hour). The lowest-paid 10% earn under $43,390 and the top 10% earn over $155,480. Source: BLS, May 2025.
Which state pays market research analysts and marketing specialists the most?
Massachusetts has the highest median pay at $101,810. After taxes and local prices, San Jose, CA offers the best real take-home pay of any metro area.
How many market research analysts and marketing specialists are there in the U.S.?
About 899,580 people work as market research analysts and marketing specialists nationwide.
All 56 cities
- Atlanta, GA
- Austin, TX
- Baltimore, MD
- Birmingham, AL
- Boston, MA
- Boulder, CO
- Bridgeport, CT
- Buffalo, NY
- Charlotte, NC
- Chicago, IL
- Cincinnati, OH
- Cleveland, OH
- Colorado Springs, CO
- Columbus, OH
- Dallas, TX
- Denver, CO
- Des Moines, IA
- Detroit, MI
- Durham, NC
- Fayetteville, AR
- Grand Rapids, MI
- Greenville, SC
- Hartford, CT
- Houston, TX
- Indianapolis, IN
- Jacksonville, FL
- Kansas City, MO
- Las Vegas, NV
- Los Angeles, CA
- Madison, WI
- Milwaukee, WI
- Minneapolis, MN
- Nashville, TN
- New York, NY
- Oklahoma City, OK
- Orlando, FL
- Philadelphia, PA
- Phoenix, AZ
- Pittsburgh, PA
- Portland, OR
- Providence, RI
- Provo, UT
- Raleigh, NC
- Richmond, VA
- Riverside, CA
- Rochester, NY
- Sacramento, CA
- Salt Lake City, UT
- San Antonio, TX
- San Francisco, CA
- San Jose, CA
- Seattle, WA
- St. Louis, MO
- Tampa, FL
- Virginia Beach, VA
- Washington, DC