Market Research Analyst and Marketing Specialist Salary in Virginia Beach, VA
Market Research Analysts and Marketing Specialists in the Virginia Beach-Chesapeake-Norfolk, VA-NC metro area earn a median $69,560 a year — 12% less than the national median. After 2026 taxes, that is $54,580 take-home, or $4,548 a month.
Take-home pay calculator
Pre-filled with the median market research analyst and marketing specialist salary in Virginia Beach, VA. Enter your own offer to see your paycheck.
- Federal income tax$6,473
- Social Security (6.2%)$4,313
- Medicare (1.45%)$1,009
- Virginia income tax$3,186
- Take-home pay$54,580
Marginal rate: 22% federal + 5.75% state
The Virginia Beach-Chesapeake-Norfolk, VA-NC metro spans Virginia, North Carolina. Pick the state you live in — state income tax follows your residence.
Got an offer somewhere else? Compare it with this one after taxes and rent →
Market Research Analyst and Marketing Specialist pay by experience in Virginia Beach, VA
| Percentile | Salary | Hourly | Take-home / yr | Per month |
|---|---|---|---|---|
| 10th percentile (entry level) | $40,530 | $19.49 | $33,229 | $2,769 |
| 25th percentile | $53,230 | $25.59 | $42,704 | $3,559 |
| Median (50th) | $69,560 | $33.44 | $54,580 | $4,548 |
| 75th percentile | $86,490 | $41.58 | $65,517 | $5,460 |
| 90th percentile (top earners) | $123,280 | $59.27 | $89,253 | $7,438 |
Wages: BLS Occupational Employment and Wage Statistics, May 2025. Take-home: single filer, Virginia resident, 2026 tax rules.
What $69,560 buys in Virginia Beach, VA
Prices in Virginia Beach, VA are 2.1% lower than the U.S. average (housing costs are 0% below the national average). Adjusted for local prices, a median market research analyst and marketing specialist's $54,580 take-home pay has the buying power of $55,727 in a typical American city.
Rents: HUD Fair Market Rents, FY2026 (40th-percentile gross rent incl. utilities). Price levels: BEA Regional Price Parities, 2024.
Market Research Analyst and Marketing Specialist jobs are less concentrated in Virginia Beach, VA than nationally (location quotient 0.79), so openings may be scarcer.
Best-paying cities for market research analysts and marketing specialists, adjusted for cost of living
Virginia Beach, VA ranks #47 of 56 metro areas once taxes and local prices are taken into account.
| # | Metro area | Median salary | Take-home | Real value* |
|---|---|---|---|---|
| 1 | San Jose, CA | $141,960 | $97,477 | $88,276 |
| 2 | San Francisco, CA | $123,250 | $86,672 | $74,968 |
| 3 | Durham, NC | $93,110 | $71,127 | $72,896 |
| 4 | Seattle, WA | $102,170 | $80,707 | $72,622 |
| 5 | Denver, CO | $99,040 | $74,855 | $70,764 |
| 6 | Fayetteville, AR | $83,000 | $64,196 | $70,273 |
| 7 | Boulder, CO | $97,600 | $73,906 | $70,251 |
| 8 | Boston, MA | $102,390 | $75,962 | $70,162 |
| 47 | Virginia Beach, VA | $69,560 | $54,580 | $55,727 |
*Take-home pay divided by the BEA price level, so every city is measured in U.S.-average dollars. See all 56 metros →
About the job: market research analysts and marketing specialists
Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.
- Typical education
- Bachelor's degree
- Work experience
- None required
- On-the-job training
- None
- Job outlook, 2025–35
- +7.0% (faster than average)
Source: BLS Standard Occupational Classification and Employment Projections, 2025–35.
Market Research Analyst and Marketing Specialist salaries elsewhere in Virginia
- Richmond, VA — $81,660
Frequently asked questions
How much does a market research analyst and marketing specialist make in Virginia Beach, VA?
The median market research analyst and marketing specialist salary in the Virginia Beach-Chesapeake-Norfolk, VA-NC metro area is $69,560 a year, or about $33.44 an hour, according to the Bureau of Labor Statistics (May 2025). The middle half earn between $53,230 and $86,490.
What is a market research analyst and marketing specialist’s take-home pay in Virginia Beach, VA?
On the median $69,560 salary, a single filer living in Virginia takes home about $54,580 a year ($4,548 a month) after federal tax, Social Security, Medicare and $3,186 in Virginia taxes in 2026.
Is Virginia Beach, VA a good place to work as a market research analyst and marketing specialist?
Pay here is 12% below the national median of $78,760. Local prices are 2.1% below the U.S. average, so the take-home pay buys what $55,727 would in a typical U.S. city. Virginia Beach, VA ranks #47 of 56 metro areas for cost-of-living-adjusted pay in this job.
Can a market research analyst and marketing specialist afford rent in Virginia Beach, VA?
HUD’s fair market rent for a one-bedroom in Virginia Beach, VA is $1,508 a month ($1,708 for two bedrooms) — 33% of a median market research analyst and marketing specialist’s monthly take-home pay. Financial planners usually suggest keeping rent under about 30%.
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