Market Research Analyst and Marketing Specialist Salary in Los Angeles, CA
Market Research Analysts and Marketing Specialists in the Los Angeles-Long Beach-Anaheim, CA metro area earn a median $82,990 a year — 5% more than the national median. After 2026 taxes, that is $62,646 take-home, or $5,221 a month.
Take-home pay calculator
Pre-filled with the median market research analyst and marketing specialist salary in Los Angeles, CA. Enter your own offer to see your paycheck.
- Federal income tax$9,428
- Social Security (6.2%)$5,145
- Medicare (1.45%)$1,203
- California income tax$3,488
- CA State Disability Insurance (SDI)$1,079
- Take-home pay$62,646
Marginal rate: 22% federal + 9.30% state
Got an offer somewhere else? Compare it with this one after taxes and rent →
Market Research Analyst and Marketing Specialist pay by experience in Los Angeles, CA
| Percentile | Salary | Hourly | Take-home / yr | Per month |
|---|---|---|---|---|
| 10th percentile (entry level) | $48,720 | $23.42 | $39,720 | $3,310 |
| 25th percentile | $64,060 | $30.80 | $50,907 | $4,242 |
| Median (50th) | $82,990 | $39.90 | $62,646 | $5,221 |
| 75th percentile | $120,960 | $58.15 | $85,333 | $7,111 |
| 90th percentile (top earners) | $157,370 | $75.66 | $106,377 | $8,865 |
Wages: BLS Occupational Employment and Wage Statistics, May 2025. Take-home: single filer, California resident, 2026 tax rules.
What $82,990 buys in Los Angeles, CA
Prices in Los Angeles, CA are 13.6% higher than the U.S. average (housing costs are 1.70× the national average). Adjusted for local prices, a median market research analyst and marketing specialist's $62,646 take-home pay has the buying power of $55,163 in a typical American city.
Rents: HUD Fair Market Rents, FY2026 (40th-percentile gross rent incl. utilities). Price levels: BEA Regional Price Parities, 2024.
Market Research Analyst and Marketing Specialist jobs are about as common in Los Angeles, CA as in the U.S. overall (location quotient 1.09).
Best-paying cities for market research analysts and marketing specialists, adjusted for cost of living
Los Angeles, CA ranks #49 of 56 metro areas once taxes and local prices are taken into account.
| # | Metro area | Median salary | Take-home | Real value* |
|---|---|---|---|---|
| 1 | San Jose, CA | $141,960 | $97,477 | $88,276 |
| 2 | San Francisco, CA | $123,250 | $86,672 | $74,968 |
| 3 | Durham, NC | $93,110 | $71,127 | $72,896 |
| 4 | Seattle, WA | $102,170 | $80,707 | $72,622 |
| 5 | Denver, CO | $99,040 | $74,855 | $70,764 |
| 6 | Fayetteville, AR | $83,000 | $64,196 | $70,273 |
| 7 | Boulder, CO | $97,600 | $73,906 | $70,251 |
| 8 | Boston, MA | $102,390 | $75,962 | $70,162 |
| 49 | Los Angeles, CA | $82,990 | $62,646 | $55,163 |
*Take-home pay divided by the BEA price level, so every city is measured in U.S.-average dollars. See all 56 metros →
About the job: market research analysts and marketing specialists
Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.
- Typical education
- Bachelor's degree
- Work experience
- None required
- On-the-job training
- None
- Job outlook, 2025–35
- +7.0% (faster than average)
Source: BLS Standard Occupational Classification and Employment Projections, 2025–35.
Market Research Analyst and Marketing Specialist salaries elsewhere in California
- San Jose, CA — $141,960
- San Francisco, CA — $123,250
- Sacramento, CA — $78,630
- Riverside, CA — $69,840
Frequently asked questions
How much does a market research analyst and marketing specialist make in Los Angeles, CA?
The median market research analyst and marketing specialist salary in the Los Angeles-Long Beach-Anaheim, CA metro area is $82,990 a year, or about $39.90 an hour, according to the Bureau of Labor Statistics (May 2025). The middle half earn between $64,060 and $120,960.
What is a market research analyst and marketing specialist’s take-home pay in Los Angeles, CA?
On the median $82,990 salary, a single filer living in California takes home about $62,646 a year ($5,221 a month) after federal tax, Social Security, Medicare and $4,567 in California taxes in 2026.
Is Los Angeles, CA a good place to work as a market research analyst and marketing specialist?
Pay here is 5% above the national median of $78,760. Local prices are 13.6% above the U.S. average, so the take-home pay buys what $55,163 would in a typical U.S. city. Los Angeles, CA ranks #49 of 56 metro areas for cost-of-living-adjusted pay in this job.
Can a market research analyst and marketing specialist afford rent in Los Angeles, CA?
HUD’s fair market rent for a one-bedroom in Los Angeles, CA is $2,245 a month ($2,755 for two bedrooms) — 43% of a median market research analyst and marketing specialist’s monthly take-home pay. Financial planners usually suggest keeping rent under about 30%.
Related jobs in Los Angeles, CA
- Personal Financial Advisor — $124,490
- Project Management Specialist — $108,310
- Management Analyst — $104,930
- Labor Relations Specialist — $102,980
- Financial and Investment Analyst — $102,260
- Agents and Business Managers of Artists, Performers, and Athletes — $97,750
- Compensation, Benefits, and Job Analysis Specialists — $97,310
- Compliance Officer — $94,810
- Accountant and Auditor — $94,360
- Claims Adjusters, Examiners, and Investigators — $89,070
- Business Operations Specialists, All Other — $82,750
- Buyer and Purchasing Agent — $82,500