Market Research Analyst and Marketing Specialist Salary in Sacramento, CA
Market Research Analysts and Marketing Specialists in the Sacramento-Roseville-Folsom, CA metro area earn a median $78,630 a year — 0% less than the national median. After 2026 taxes, that is $60,041 take-home, or $5,003 a month.
Take-home pay calculator
Pre-filled with the median market research analyst and marketing specialist salary in Sacramento, CA. Enter your own offer to see your paycheck.
- Federal income tax$8,469
- Social Security (6.2%)$4,875
- Medicare (1.45%)$1,140
- California income tax$3,083
- CA State Disability Insurance (SDI)$1,022
- Take-home pay$60,041
Marginal rate: 22% federal + 9.30% state
Got an offer somewhere else? Compare it with this one after taxes and rent →
Market Research Analyst and Marketing Specialist pay by experience in Sacramento, CA
| Percentile | Salary | Hourly | Take-home / yr | Per month |
|---|---|---|---|---|
| 10th percentile (entry level) | $38,110 | $18.32 | $31,792 | $2,649 |
| 25th percentile | $57,480 | $27.63 | $46,120 | $3,843 |
| Median (50th) | $78,630 | $37.80 | $60,041 | $5,003 |
| 75th percentile | $105,980 | $50.95 | $76,383 | $6,365 |
| 90th percentile (top earners) | $138,400 | $66.54 | $95,422 | $7,952 |
Wages: BLS Occupational Employment and Wage Statistics, May 2025. Take-home: single filer, California resident, 2026 tax rules.
What $78,630 buys in Sacramento, CA
Prices in Sacramento, CA are 6.7% higher than the U.S. average (housing costs are 1.30× the national average). Adjusted for local prices, a median market research analyst and marketing specialist's $60,041 take-home pay has the buying power of $56,287 in a typical American city.
Rents: HUD Fair Market Rents, FY2026 (40th-percentile gross rent incl. utilities). Price levels: BEA Regional Price Parities, 2024.
Market Research Analyst and Marketing Specialist jobs are less concentrated in Sacramento, CA than nationally (location quotient 0.71), so openings may be scarcer.
Best-paying cities for market research analysts and marketing specialists, adjusted for cost of living
Sacramento, CA ranks #44 of 56 metro areas once taxes and local prices are taken into account.
| # | Metro area | Median salary | Take-home | Real value* |
|---|---|---|---|---|
| 1 | San Jose, CA | $141,960 | $97,477 | $88,276 |
| 2 | San Francisco, CA | $123,250 | $86,672 | $74,968 |
| 3 | Durham, NC | $93,110 | $71,127 | $72,896 |
| 4 | Seattle, WA | $102,170 | $80,707 | $72,622 |
| 5 | Denver, CO | $99,040 | $74,855 | $70,764 |
| 6 | Fayetteville, AR | $83,000 | $64,196 | $70,273 |
| 7 | Boulder, CO | $97,600 | $73,906 | $70,251 |
| 8 | Boston, MA | $102,390 | $75,962 | $70,162 |
| 44 | Sacramento, CA | $78,630 | $60,041 | $56,287 |
*Take-home pay divided by the BEA price level, so every city is measured in U.S.-average dollars. See all 56 metros →
About the job: market research analysts and marketing specialists
Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.
- Typical education
- Bachelor's degree
- Work experience
- None required
- On-the-job training
- None
- Job outlook, 2025–35
- +7.0% (faster than average)
Source: BLS Standard Occupational Classification and Employment Projections, 2025–35.
Market Research Analyst and Marketing Specialist salaries elsewhere in California
- San Jose, CA — $141,960
- San Francisco, CA — $123,250
- Los Angeles, CA — $82,990
- Riverside, CA — $69,840
Frequently asked questions
How much does a market research analyst and marketing specialist make in Sacramento, CA?
The median market research analyst and marketing specialist salary in the Sacramento-Roseville-Folsom, CA metro area is $78,630 a year, or about $37.80 an hour, according to the Bureau of Labor Statistics (May 2025). The middle half earn between $57,480 and $105,980.
What is a market research analyst and marketing specialist’s take-home pay in Sacramento, CA?
On the median $78,630 salary, a single filer living in California takes home about $60,041 a year ($5,003 a month) after federal tax, Social Security, Medicare and $4,105 in California taxes in 2026.
Is Sacramento, CA a good place to work as a market research analyst and marketing specialist?
Pay here is 0% below the national median of $78,760. Local prices are 6.7% above the U.S. average, so the take-home pay buys what $56,287 would in a typical U.S. city. Sacramento, CA ranks #44 of 56 metro areas for cost-of-living-adjusted pay in this job.
Can a market research analyst and marketing specialist afford rent in Sacramento, CA?
HUD’s fair market rent for a one-bedroom in Sacramento, CA is $1,812 a month ($2,241 for two bedrooms) — 36% of a median market research analyst and marketing specialist’s monthly take-home pay. Financial planners usually suggest keeping rent under about 30%.
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