Retail Salesperson Salary in Naples, FL
Retail Salespersons in the Naples-Marco Island, FL metro area earn a median $35,380 a year — 0% less than the national median. After 2026 taxes, that is $30,608 take-home, or $2,551 a month.
Take-home pay calculator
Pre-filled with the median retail salesperson salary in Naples, FL. Enter your own offer to see your paycheck.
- Federal income tax$2,066
- Social Security (6.2%)$2,194
- Medicare (1.45%)$513
- Florida income tax$0
- Take-home pay$30,608
Marginal rate: 12% federal + 0.00% state
Got an offer somewhere else? Compare it with this one after taxes and rent →
Retail Salesperson pay by experience in Naples, FL
| Percentile | Salary | Hourly | Take-home / yr | Per month |
|---|---|---|---|---|
| 10th percentile (entry level) | $29,230 | $14.05 | $25,666 | $2,139 |
| 25th percentile | $30,790 | $14.80 | $26,920 | $2,243 |
| Median (50th) | $35,380 | $17.01 | $30,608 | $2,551 |
| 75th percentile | $39,310 | $18.90 | $33,766 | $2,814 |
| 90th percentile (top earners) | $47,510 | $22.84 | $40,354 | $3,363 |
Wages: BLS Occupational Employment and Wage Statistics, May 2025. Take-home: single filer, Florida resident, 2026 tax rules.
What $35,380 buys in Naples, FL
Prices in Naples, FL are 3.2% higher than the U.S. average (housing costs are 1.29× the national average). Adjusted for local prices, a median retail salesperson's $30,608 take-home pay has the buying power of $29,659 in a typical American city.
Rents: HUD Fair Market Rents, FY2026 (40th-percentile gross rent incl. utilities). Price levels: BEA Regional Price Parities, 2024.
Naples, FL has 1.6× the national concentration of retail salesperson jobs — a strong local market for this occupation.
Best-paying cities for retail salespersons, adjusted for cost of living
Naples, FL ranks #81 of 237 metro areas once taxes and local prices are taken into account.
| # | Metro area | Median salary | Take-home | Real value* |
|---|---|---|---|---|
| 1 | Fargo, ND | $35,860 | $30,994 | $34,107 |
| 2 | St. Cloud, MN | $34,860 | $29,144 | $33,257 |
| 3 | Yakima, WA | $36,640 | $31,620 | $33,095 |
| 4 | Sioux Falls, SD | $34,600 | $29,981 | $33,080 |
| 5 | Rochester, MN | $36,000 | $29,999 | $33,030 |
| 6 | San Jose, CA | $44,220 | $36,378 | $32,944 |
| 7 | Duluth, MN | $34,650 | $28,986 | $32,654 |
| 8 | Rapid City, SD | $33,350 | $28,977 | $32,500 |
| 81 | Naples, FL | $35,380 | $30,608 | $29,659 |
*Take-home pay divided by the BEA price level, so every city is measured in U.S.-average dollars. See all 237 metros →
About the job: retail salespersons
Sell merchandise, such as furniture, motor vehicles, appliances, or apparel to consumers.
- Typical education
- No formal educational credential
- Work experience
- None required
- On-the-job training
- Short-term on-the-job training
- Job outlook, 2025–35
- -0.3% (slower than average)
Source: BLS Standard Occupational Classification and Employment Projections, 2025–35.
Retail Salesperson salaries elsewhere in Florida
- Crestview, FL — $33,920
- Jacksonville, FL — $34,360
- North Port, FL — $35,160
- Punta Gorda, FL — $34,290
- Sebastian, FL — $33,450
- Port St. Lucie, FL — $34,020
- Cape Coral, FL — $34,650
- Deltona, FL — $33,370
Frequently asked questions
How much does a retail salesperson make in Naples, FL?
The median retail salesperson salary in the Naples-Marco Island, FL metro area is $35,380 a year, or about $17.01 an hour, according to the Bureau of Labor Statistics (May 2025). The middle half earn between $30,790 and $39,310.
What is a retail salesperson’s take-home pay in Naples, FL?
On the median $35,380 salary, a single filer living in Florida takes home about $30,608 a year ($2,551 a month) after federal tax, Social Security, Medicare in 2026.
Is Naples, FL a good place to work as a retail salesperson?
Pay here is 0% below the national median of $35,410. Local prices are 3.2% above the U.S. average, so the take-home pay buys what $29,659 would in a typical U.S. city. Naples, FL ranks #81 of 237 metro areas for cost-of-living-adjusted pay in this job.
Can a retail salesperson afford rent in Naples, FL?
HUD’s fair market rent for a one-bedroom in Naples, FL is $1,797 a month ($1,986 for two bedrooms) — 70% of a median retail salesperson’s monthly take-home pay. Financial planners usually suggest keeping rent under about 30%.
Related jobs in Naples, FL
- Cashier — $34,220