Market Research Analyst and Marketing Specialist Salary in Fayetteville, AR
Market Research Analysts and Marketing Specialists in the Fayetteville-Springdale-Rogers, AR metro area earn a median $83,000 a year — 5% more than the national median. After 2026 taxes, that is $64,196 take-home, or $5,350 a month.
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Pre-filled with the median market research analyst and marketing specialist salary in Fayetteville, AR. Enter your own offer to see your paycheck.
- Federal income tax$9,430
- Social Security (6.2%)$5,146
- Medicare (1.45%)$1,204
- Arkansas income tax$3,024
- Take-home pay$64,196
Marginal rate: 22% federal + 3.90% state
Got an offer somewhere else? Compare it with this one after taxes and rent →
Market Research Analyst and Marketing Specialist pay by experience in Fayetteville, AR
| Percentile | Salary | Hourly | Take-home / yr | Per month |
|---|---|---|---|---|
| 10th percentile (entry level) | $43,120 | $20.73 | $35,358 | $2,946 |
| 25th percentile | $60,380 | $29.03 | $48,553 | $4,046 |
| Median (50th) | $83,000 | $39.90 | $64,196 | $5,350 |
| 75th percentile | $133,660 | $64.26 | $97,623 | $8,135 |
| 90th percentile (top earners) | $159,070 | $76.48 | $113,999 | $9,500 |
Wages: BLS Occupational Employment and Wage Statistics, May 2025. Take-home: single filer, Arkansas resident, 2026 tax rules.
What $83,000 buys in Fayetteville, AR
Prices in Fayetteville, AR are 8.6% lower than the U.S. average (housing costs are 23% below the national average). Adjusted for local prices, a median market research analyst and marketing specialist's $64,196 take-home pay has the buying power of $70,273 in a typical American city.
Rents: HUD Fair Market Rents, FY2026 (40th-percentile gross rent incl. utilities). Price levels: BEA Regional Price Parities, 2024.
Fayetteville, AR has 1.6× the national concentration of market research analyst and marketing specialist jobs — a strong local market for this occupation.
Best-paying cities for market research analysts and marketing specialists, adjusted for cost of living
Fayetteville, AR ranks #6 of 56 metro areas once taxes and local prices are taken into account.
| # | Metro area | Median salary | Take-home | Real value* |
|---|---|---|---|---|
| 1 | San Jose, CA | $141,960 | $97,477 | $88,276 |
| 2 | San Francisco, CA | $123,250 | $86,672 | $74,968 |
| 3 | Durham, NC | $93,110 | $71,127 | $72,896 |
| 4 | Seattle, WA | $102,170 | $80,707 | $72,622 |
| 5 | Denver, CO | $99,040 | $74,855 | $70,764 |
| 6 | Fayetteville, AR | $83,000 | $64,196 | $70,273 |
| 7 | Boulder, CO | $97,600 | $73,906 | $70,251 |
| 8 | Boston, MA | $102,390 | $75,962 | $70,162 |
*Take-home pay divided by the BEA price level, so every city is measured in U.S.-average dollars. See all 56 metros →
About the job: market research analysts and marketing specialists
Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.
- Typical education
- Bachelor's degree
- Work experience
- None required
- On-the-job training
- None
- Job outlook, 2025–35
- +7.0% (faster than average)
Source: BLS Standard Occupational Classification and Employment Projections, 2025–35.
Frequently asked questions
How much does a market research analyst and marketing specialist make in Fayetteville, AR?
The median market research analyst and marketing specialist salary in the Fayetteville-Springdale-Rogers, AR metro area is $83,000 a year, or about $39.90 an hour, according to the Bureau of Labor Statistics (May 2025). The middle half earn between $60,380 and $133,660.
What is a market research analyst and marketing specialist’s take-home pay in Fayetteville, AR?
On the median $83,000 salary, a single filer living in Arkansas takes home about $64,196 a year ($5,350 a month) after federal tax, Social Security, Medicare and $3,024 in Arkansas taxes in 2026.
Is Fayetteville, AR a good place to work as a market research analyst and marketing specialist?
Pay here is 5% above the national median of $78,760. Local prices are 8.6% below the U.S. average, so the take-home pay buys what $70,273 would in a typical U.S. city. Fayetteville, AR ranks #6 of 56 metro areas for cost-of-living-adjusted pay in this job.
Can a market research analyst and marketing specialist afford rent in Fayetteville, AR?
HUD’s fair market rent for a one-bedroom in Fayetteville, AR is $1,115 a month ($1,347 for two bedrooms) — 21% of a median market research analyst and marketing specialist’s monthly take-home pay. Financial planners usually suggest keeping rent under about 30%.