Market Research Analyst and Marketing Specialist Salary in Salt Lake City, UT
Market Research Analysts and Marketing Specialists in the Salt Lake City-Murray, UT metro area earn a median $64,670 a year — 18% less than the national median. After 2026 taxes, that is $52,198 take-home, or $4,350 a month.
Take-home pay calculator
Pre-filled with the median market research analyst and marketing specialist salary in Salt Lake City, UT. Enter your own offer to see your paycheck.
- Federal income tax$5,580
- Social Security (6.2%)$4,010
- Medicare (1.45%)$938
- Utah income tax$1,944
- Take-home pay$52,198
Marginal rate: 12% federal + 4.50% state
Got an offer somewhere else? Compare it with this one after taxes and rent →
Market Research Analyst and Marketing Specialist pay by experience in Salt Lake City, UT
| Percentile | Salary | Hourly | Take-home / yr | Per month |
|---|---|---|---|---|
| 10th percentile (entry level) | $41,000 | $19.71 | $34,245 | $2,854 |
| 25th percentile | $45,510 | $21.88 | $37,665 | $3,139 |
| Median (50th) | $64,670 | $31.09 | $52,198 | $4,350 |
| 75th percentile | $86,990 | $41.82 | $67,079 | $5,590 |
| 90th percentile (top earners) | $119,550 | $57.48 | $88,520 | $7,377 |
Wages: BLS Occupational Employment and Wage Statistics, May 2025. Take-home: single filer, Utah resident, 2026 tax rules.
What $64,670 buys in Salt Lake City, UT
Prices in Salt Lake City, UT are 0.9% higher than the U.S. average (housing costs are 1.23× the national average). Adjusted for local prices, a median market research analyst and marketing specialist's $52,198 take-home pay has the buying power of $51,749 in a typical American city.
Rents: HUD Fair Market Rents, FY2026 (40th-percentile gross rent incl. utilities). Price levels: BEA Regional Price Parities, 2024.
Salt Lake City, UT has 1.7× the national concentration of market research analyst and marketing specialist jobs — a strong local market for this occupation.
Best-paying cities for market research analysts and marketing specialists, adjusted for cost of living
Salt Lake City, UT ranks #55 of 56 metro areas once taxes and local prices are taken into account.
| # | Metro area | Median salary | Take-home | Real value* |
|---|---|---|---|---|
| 1 | San Jose, CA | $141,960 | $97,477 | $88,276 |
| 2 | San Francisco, CA | $123,250 | $86,672 | $74,968 |
| 3 | Durham, NC | $93,110 | $71,127 | $72,896 |
| 4 | Seattle, WA | $102,170 | $80,707 | $72,622 |
| 5 | Denver, CO | $99,040 | $74,855 | $70,764 |
| 6 | Fayetteville, AR | $83,000 | $64,196 | $70,273 |
| 7 | Boulder, CO | $97,600 | $73,906 | $70,251 |
| 8 | Boston, MA | $102,390 | $75,962 | $70,162 |
| 55 | Salt Lake City, UT | $64,670 | $52,198 | $51,749 |
*Take-home pay divided by the BEA price level, so every city is measured in U.S.-average dollars. See all 56 metros →
About the job: market research analysts and marketing specialists
Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.
- Typical education
- Bachelor's degree
- Work experience
- None required
- On-the-job training
- None
- Job outlook, 2025–35
- +7.0% (faster than average)
Source: BLS Standard Occupational Classification and Employment Projections, 2025–35.
Market Research Analyst and Marketing Specialist salaries elsewhere in Utah
- Provo, UT — $62,960
Frequently asked questions
How much does a market research analyst and marketing specialist make in Salt Lake City, UT?
The median market research analyst and marketing specialist salary in the Salt Lake City-Murray, UT metro area is $64,670 a year, or about $31.09 an hour, according to the Bureau of Labor Statistics (May 2025). The middle half earn between $45,510 and $86,990.
What is a market research analyst and marketing specialist’s take-home pay in Salt Lake City, UT?
On the median $64,670 salary, a single filer living in Utah takes home about $52,198 a year ($4,350 a month) after federal tax, Social Security, Medicare and $1,944 in Utah taxes in 2026.
Is Salt Lake City, UT a good place to work as a market research analyst and marketing specialist?
Pay here is 18% below the national median of $78,760. Local prices are 0.9% above the U.S. average, so the take-home pay buys what $51,749 would in a typical U.S. city. Salt Lake City, UT ranks #55 of 56 metro areas for cost-of-living-adjusted pay in this job.
Can a market research analyst and marketing specialist afford rent in Salt Lake City, UT?
HUD’s fair market rent for a one-bedroom in Salt Lake City, UT is $1,426 a month ($1,717 for two bedrooms) — 33% of a median market research analyst and marketing specialist’s monthly take-home pay. Financial planners usually suggest keeping rent under about 30%.
Related jobs in Salt Lake City, UT
- Project Management Specialist — $98,000
- Financial and Investment Analyst — $91,100
- Accountant and Auditor — $82,100
- Business Operations Specialists, All Other — $78,880
- Compliance Officer — $75,360
- Human Resources Specialist — $74,410
- Training and Development Specialist — $67,720