Retail Salesperson Salary in Roanoke, VA
Retail Salespersons in the Roanoke, VA metro area earn a median $30,440 a year — 14% less than the national median. After 2026 taxes, that is $25,702 take-home, or $2,142 a month.
Take-home pay calculator
Pre-filled with the median retail salesperson salary in Roanoke, VA. Enter your own offer to see your paycheck.
- Federal income tax$1,473
- Social Security (6.2%)$1,887
- Medicare (1.45%)$441
- Virginia income tax$936
- Take-home pay$25,702
Marginal rate: 12% federal + 5.75% state
Retail Salesperson pay by experience in Roanoke, VA
| Percentile | Salary | Hourly | Take-home / yr | Per month |
|---|---|---|---|---|
| 10th percentile (entry level) | $26,540 | $12.76 | $22,753 | $1,896 |
| 25th percentile | $27,700 | $13.32 | $23,642 | $1,970 |
| Median (50th) | $30,440 | $14.63 | $25,702 | $2,142 |
| 75th percentile | $35,650 | $17.14 | $29,589 | $2,466 |
| 90th percentile (top earners) | $44,460 | $21.38 | $36,161 | $3,013 |
Wages: BLS Occupational Employment and Wage Statistics, May 2025. Take-home: single filer, Virginia resident, 2026 tax rules.
What $30,440 buys in Roanoke, VA
Prices in Roanoke, VA are 6.4% lower than the U.S. average (housing costs are 21% below the national average). Adjusted for local prices, a median retail salesperson's $25,702 take-home pay has the buying power of $27,454 in a typical American city.
Rents: HUD Fair Market Rents, FY2026 (40th-percentile gross rent incl. utilities). Price levels: BEA Regional Price Parities, 2024.
Retail Salesperson jobs are about as common in Roanoke, VA as in the U.S. overall (location quotient 1.10).
Best-paying cities for retail salespersons, adjusted for cost of living
Roanoke, VA ranks #349 of 387 metro areas once taxes and local prices are taken into account.
| # | Metro area | Median salary | Take-home | Real value* |
|---|---|---|---|---|
| 1 | Minot, ND | $35,290 | $30,536 | $35,087 |
| 2 | Bismarck, ND | $36,730 | $31,693 | $34,818 |
| 3 | Wildwood, FL | $34,290 | $29,732 | $34,805 |
| 4 | Grand Forks, ND | $34,440 | $29,853 | $34,447 |
| 5 | Fargo, ND | $35,860 | $30,994 | $34,107 |
| 6 | Longview, WA | $38,680 | $33,259 | $34,096 |
| 7 | Lewiston, ID | $37,010 | $31,064 | $34,077 |
| 8 | St. Cloud, MN | $34,860 | $29,144 | $33,257 |
| 349 | Roanoke, VA | $30,440 | $25,702 | $27,454 |
*Take-home pay divided by the BEA price level, so every city is measured in U.S.-average dollars. See all 387 metros →
Retail Salesperson salaries elsewhere in Virginia
- Staunton, VA — $33,440
- Harrisonburg, VA — $33,350
- Lynchburg, VA — $30,570
- Blacksburg, VA — $31,780
- Charlottesville, VA — $34,210
- Richmond, VA — $33,580
- Winchester, VA — $30,780
- Virginia Beach, VA — $30,820
Frequently asked questions
How much does a retail salesperson make in Roanoke, VA?
The median retail salesperson salary in the Roanoke, VA metro area is $30,440 a year, or about $14.63 an hour, according to the Bureau of Labor Statistics (May 2025). The middle half earn between $27,700 and $35,650.
What is a retail salesperson’s take-home pay in Roanoke, VA?
On the median $30,440 salary, a single filer living in Virginia takes home about $25,702 a year ($2,142 a month) after federal tax, Social Security, Medicare and $936 in Virginia taxes in 2026.
Is Roanoke, VA a good place to work as a retail salesperson?
Pay here is 14% below the national median of $35,410. Local prices are 6.4% below the U.S. average, so the take-home pay buys what $27,454 would in a typical U.S. city. Roanoke, VA ranks #349 of 387 metro areas for cost-of-living-adjusted pay in this job.
Can a retail salesperson afford rent in Roanoke, VA?
HUD’s fair market rent for a one-bedroom in Roanoke, VA is $1,020 a month ($1,200 for two bedrooms) — 48% of a median retail salesperson’s monthly take-home pay. Financial planners usually suggest keeping rent under about 30%.
Related jobs in Roanoke, VA
- Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products — $62,950
- Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel — $58,930
- Insurance Sales Agent — $58,410
- First-Line Supervisor of Retail Sales Workers — $45,690
- Cashier — $29,060