Marketing Manager Salary in Dallas, TX
Marketing Managers in the Dallas-Fort Worth-Arlington, TX metro area earn a median $155,460 a year — 7% less than the national median. After 2026 taxes, that is $117,523 take-home, or $9,794 a month.
Take-home pay calculator
Pre-filled with the median marketing manager salary in Dallas, TX. Enter your own offer to see your paycheck.
- Federal income tax$26,044
- Social Security (6.2%)$9,639
- Medicare (1.45%)$2,254
- Texas income tax$0
- Take-home pay$117,523
Marginal rate: 24% federal + 0.00% state
Got an offer somewhere else? Compare it with this one after taxes and rent →
Marketing Manager pay by experience in Dallas, TX
| Percentile | Salary | Hourly | Take-home / yr | Per month |
|---|---|---|---|---|
| 10th percentile (entry level) | $85,050 | $40.89 | $68,663 | $5,722 |
| 25th percentile | $110,040 | $52.90 | $86,243 | $7,187 |
| Median (50th) | $155,460 | $74.74 | $117,523 | $9,794 |
| 75th percentile | $207,790 | $99.90 | $154,664 | $12,889 |
| 90th percentile (top earners) | $268,640+ | $129.15 | $195,419 | $16,285 |
Wages: BLS Occupational Employment and Wage Statistics, May 2025. Take-home: single filer, Texas resident, 2026 tax rules.
What $155,460 buys in Dallas, TX
Prices in Dallas, TX are 3.1% higher than the U.S. average (housing costs are 1.18× the national average). Adjusted for local prices, a median marketing manager's $117,523 take-home pay has the buying power of $114,000 in a typical American city.
Rents: HUD Fair Market Rents, FY2026 (40th-percentile gross rent incl. utilities). Price levels: BEA Regional Price Parities, 2024.
Dallas, TX has 1.6× the national concentration of marketing manager jobs — a strong local market for this occupation.
Best-paying cities for marketing managers, adjusted for cost of living
Dallas, TX ranks #13 of 30 metro areas once taxes and local prices are taken into account.
| # | Metro area | Median salary | Take-home | Real value* |
|---|---|---|---|---|
| 1 | Boston, MA | $213,910 | $148,696 | $137,343 |
| 2 | San Jose, CA | $231,370 | $150,656 | $136,435 |
| 3 | Austin, TX | $164,920 | $123,989 | $126,434 |
| 4 | San Francisco, CA | $220,480 | $144,661 | $125,125 |
| 5 | Charlotte, NC | $166,200 | $118,741 | $121,976 |
| 6 | Raleigh, NC | $167,640 | $119,668 | $121,915 |
| 7 | Denver, CO | $182,470 | $128,664 | $121,631 |
| 8 | New York, NY | $192,840 | $133,252 | $118,380 |
| 13 | Dallas, TX | $155,460 | $117,523 | $114,000 |
*Take-home pay divided by the BEA price level, so every city is measured in U.S.-average dollars. See all 30 metros →
About the job: marketing managers
Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm’s profits or share of the market while ensuring the firm’s customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
- Typical education
- Bachelor's degree
- Work experience
- 5 years or more
- On-the-job training
- None
- Job outlook, 2025–35
- +6.9% (faster than average)
Source: BLS Standard Occupational Classification and Employment Projections, 2025–35.
Marketing Manager salaries elsewhere in Texas
- Austin, TX — $164,920
- Houston, TX — $153,030
- San Antonio, TX — $131,800
Frequently asked questions
How much does a marketing manager make in Dallas, TX?
The median marketing manager salary in the Dallas-Fort Worth-Arlington, TX metro area is $155,460 a year, or about $74.74 an hour, according to the Bureau of Labor Statistics (May 2025). The middle half earn between $110,040 and $207,790.
What is a marketing manager’s take-home pay in Dallas, TX?
On the median $155,460 salary, a single filer living in Texas takes home about $117,523 a year ($9,794 a month) after federal tax, Social Security, Medicare in 2026.
Is Dallas, TX a good place to work as a marketing manager?
Pay here is 7% below the national median of $166,790. Local prices are 3.1% above the U.S. average, so the take-home pay buys what $114,000 would in a typical U.S. city. Dallas, TX ranks #13 of 30 metro areas for cost-of-living-adjusted pay in this job.
Can a marketing manager afford rent in Dallas, TX?
HUD’s fair market rent for a one-bedroom in Dallas, TX is $1,586 a month ($1,858 for two bedrooms) — 16% of a median marketing manager’s monthly take-home pay. Financial planners usually suggest keeping rent under about 30%.
Related jobs in Dallas, TX
- Chief Executive — $239,200+
- Computer and Information Systems Manager — $173,810
- Architectural and Engineering Manager — $172,160
- Financial Manager — $169,200
- Sales Manager — $144,290
- Human Resources Manager — $140,890
- Managers, All Other — $139,810
- Purchasing Manager — $137,820
- Industrial Production Manager — $132,990
- Public Relations Manager — $130,950
- Medical and Health Services Manager — $121,640
- Administrative Services Manager — $115,830