Marketing Manager Salary
Marketing Managers earn a median $166,790 a year nationally. Management Occupations
U.S. median
$166,790
$80.19 per hour
Range
$90,260 – $239,200+
10th to 90th percentile
Employed
395,240
across the U.S.
▲3.6%
Pay trend: The median for marketing managers in the U.S. rose from $161,030 (May 2024) to $166,790 (May 2025). That beat inflation (2.4%), a real raise of about 1.2%.
What marketing managers do
Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm’s profits or share of the market while ensuring the firm’s customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
- Typical education
- Bachelor's degree
- Work experience
- 5 years or more
- On-the-job training
- None
- Job outlook, 2025–35
- +6.9% (faster than average)
- Openings per year
- 34,000
- Self-employed
- 5%
Employment of marketing managers is projected to grow 6.9% from 2025 to 2035, faster than the 3.5% average for all occupations. About 34,000 openings are expected each year, on average, including jobs left by workers who retire or switch careers.
Source: BLS Standard Occupational Classification and Employment Projections, 2025–35.
Marketing Manager take-home pay calculator
Starts at the national median. Pick your state to see your real paycheck.
Your take-home pay
$125,267
per year · effective tax rate 24.9%
$10,439Monthly
$5,219Twice a month
$4,818Every 2 weeks
$60.22Hourly
- Federal income tax$28,764
- Social Security (6.2%)$10,341
- Medicare (1.45%)$2,418
- Texas income tax$0
- Take-home pay$125,267
Marginal rate: 24% federal + 0.00% state
Pay by experience
| Percentile | Salary | Hourly | Take-home (no state tax) |
|---|---|---|---|
| 10th percentile (entry level) | $90,260 | $43.39 | $72,328 |
| 25th percentile | $123,020 | $59.14 | $95,350 |
| Median (50th) | $166,790 | $80.19 | $125,267 |
| 75th percentile | $216,410 | $104.04 | $161,013 |
| 90th percentile (top earners) | $293,610+ | $141.16 | $211,173 |
Best cities for marketing managers (after tax & cost of living)
| # | Metro area | Median | Take-home | Real value* | Jobs |
|---|---|---|---|---|---|
| 1 | Boston, MA | $213,910 | $148,696 | $137,343 | 11,940 |
| 2 | San Jose, CA | $231,370 | $150,656 | $136,435 | 7,300 |
| 3 | Austin, TX | $164,920 | $123,989 | $126,434 | 7,170 |
| 4 | San Francisco, CA | $220,480 | $144,661 | $125,125 | 11,170 |
| 5 | Charlotte, NC | $166,200 | $118,741 | $121,976 | 3,830 |
| 6 | Raleigh, NC | $167,640 | $119,668 | $121,915 | 2,390 |
| 7 | Denver, CO | $182,470 | $128,664 | $121,631 | 4,220 |
| 8 | New York, NY | $192,840 | $133,252 | $118,380 | 54,730 |
| 9 | Seattle, WA | $175,850 | $131,459 | $118,290 | 6,720 |
| 10 | Houston, TX | $153,030 | $115,862 | $117,473 | 8,930 |
| 11 | Philadelphia, PA | $166,310 | $119,833 | $116,849 | 8,270 |
| 12 | Atlanta, GA | $163,500 | $115,155 | $115,089 | 6,700 |
| 13 | Dallas, TX | $155,460 | $117,523 | $114,000 | 16,320 |
| 14 | Minneapolis, MN | $173,040 | $118,788 | $113,324 | 6,480 |
| 15 | Cincinnati, OH | $145,770 | $107,673 | $112,901 | 2,730 |
| 16 | Washington, DC | $181,260 | $122,719 | $112,706 | 8,900 |
| 17 | Chicago, IL | $165,340 | $116,236 | $112,203 | 17,400 |
| 18 | Portland, OR | $172,610 | $114,457 | $108,571 | 4,050 |
| 19 | Nashville, TN | $135,370 | $103,791 | $107,737 | 3,290 |
| 20 | Orlando, FL | $143,220 | $109,157 | $107,631 | 3,420 |
| 21 | San Antonio, TX | $131,800 | $101,351 | $107,005 | 2,900 |
| 22 | Detroit, MI | $149,310 | $107,224 | $106,906 | 3,370 |
| 23 | St. Louis, MO | $137,900 | $99,977 | $105,141 | 3,540 |
| 24 | San Diego, CA | $174,840 | $116,466 | $104,092 | 3,790 |
| 25 | Los Angeles, CA | $171,900 | $114,768 | $101,058 | 18,550 |
*Take-home pay in U.S.-average dollars (BEA Regional Price Parities).
Highest-paying cities
- San Jose, CA — $231,370
- San Francisco, CA — $220,480
- Boston, MA — $213,910
- New York, NY — $192,840
- Denver, CO — $182,470
- Washington, DC — $181,260
- Seattle, WA — $175,850
- San Diego, CA — $174,840
- Minneapolis, MN — $173,040
- Portland, OR — $172,610
- Los Angeles, CA — $171,900
- Raleigh, NC — $167,640
- Philadelphia, PA — $166,310
- Charlotte, NC — $166,200
- Chicago, IL — $165,340
Marketing Manager salary by state
| State | Median | 1-yr change | Take-home | Range | Jobs |
|---|---|---|---|---|---|
| Massachusetts | $212,020 | +10.2% | $147,399 | $122,350 – $239,200+ | 14,270 |
| California | $193,620 | +8.7% | $127,877 | $104,370 – $239,200+ | 54,660 |
| Virginia | $187,820 | +6.0% | $129,861 | $107,710 – $239,200+ | 6,890 |
| Colorado | $182,730 | +5.4% | $128,830 | $121,560 – $239,200+ | 6,010 |
| New York | $181,200 | +5.0% | $125,466 | $104,140 – $239,200+ | 54,000 |
| New Jersey | $180,040 | +3.9% | $125,045 | $126,760 – $239,200+ | 13,510 |
| District of Columbia | $177,170 | +5.4% | $120,271 | $107,400 – $239,200+ | 3,470 |
| Minnesota | $173,300 | +3.6% | $118,946 | $103,160 – $239,200+ | 8,500 |
| Washington | $172,270 | +2.1% | $129,013 | $98,220 – $239,200+ | 8,880 |
| Connecticut | $169,240 | +6.8% | $118,937 | $101,330 – $239,200+ | 5,800 |
| South Dakota | $167,750 | +15.4% | $125,923 | $101,350 – $233,820 | 220 |
| Montana | $165,580 | +25.3% | $116,446 | $90,670 – $212,760 | — |
| North Carolina | $165,480 | +5.6% | $118,278 | $96,760 – $239,200+ | 10,790 |
| Illinois | $162,860 | +5.4% | $114,664 | $95,990 – $239,200+ | 21,140 |
| Wyoming | $161,580 | — | $121,706 | $96,690 – $220,380 | 100 |
| Oregon | $161,560 | +3.8% | $107,998 | $93,220 – $239,200+ | 4,960 |
| Georgia | $160,760 | +1.0% | $113,425 | $94,390 – $239,200+ | 8,510 |
| Kansas | $154,510 | +9.4% | $109,052 | $97,870 – $239,200+ | 1,570 |
| Maryland | $154,160 | +0.1% | $109,500 | $82,830 – $239,200+ | 6,510 |
| Pennsylvania | $150,810 | +6.2% | $109,715 | $76,990 – $239,200+ | 13,840 |
| Texas | $147,880 | +5.2% | $112,342 | $81,820 – $239,200+ | 44,680 |
| South Carolina | $143,290 | +15.6% | $101,764 | $79,870 – $239,200+ | 3,760 |
| New Hampshire | $143,280 | −6.4% | $109,198 | $96,990 – $229,920 | 1,460 |
| Florida | $142,620 | +9.3% | $108,747 | $78,250 – $239,200+ | 24,820 |
| Idaho | $142,090 | +24.2% | $101,962 | $76,690 – $239,200+ | 1,320 |
| Utah | $139,830 | +3.4% | $101,513 | $79,400 – $229,240 | 6,100 |
| Michigan | $138,510 | +2.1% | $100,302 | $80,260 – $222,910 | 6,620 |
| Arkansas | $136,520 | +7.2% | $99,466 | $67,340 – $223,680 | 1,860 |
| Indiana | $136,260 | +4.2% | $100,410 | $82,380 – $233,460 | 3,350 |
| Maine | $135,380 | — | $95,614 | $92,710 – $232,310 | 1,320 |
| Wisconsin | $133,600 | +1.9% | $96,881 | $83,990 – $211,990 | 4,890 |
| Ohio | $132,330 | −0.2% | $98,857 | $77,490 – $224,990 | 10,620 |
| Arizona | $132,220 | −2.7% | $98,542 | $86,010 – $225,150 | 4,870 |
| Tennessee | $131,990 | +1.3% | $101,481 | $78,790 – $222,680 | 7,730 |
| Iowa | $131,120 | +2.3% | $96,556 | $80,160 – $203,180 | 2,210 |
| Missouri | $130,550 | +16.3% | $95,298 | $76,160 – $226,700 | 6,550 |
| Kentucky | $128,930 | +4.4% | $94,995 | $77,340 – $204,550 | 1,930 |
| Oklahoma | $126,920 | +0.6% | $92,850 | $69,990 – $210,760 | 1,420 |
| North Dakota | $125,580 | +1.7% | $95,910 | $78,340 – $198,340 | 180 |
| New Mexico | $122,980 | +3.8% | $90,628 | $77,540 – $204,770 | 800 |
| Louisiana | $120,650 | +17.0% | $90,474 | $72,800 – $208,180 | 940 |
| Alabama | $120,160 | +6.4% | $87,620 | $70,790 – $225,300 | 1,540 |
| Hawaii | $117,770 | −2.8% | $84,261 | $68,610 – $218,210 | 570 |
| Alaska | $116,270 | +5.2% | $90,626 | $79,640 – $196,800 | 240 |
| Nebraska | $110,570 | +2.2% | $82,465 | $74,510 – $194,650 | 1,910 |
| Nevada | $107,550 | +4.4% | $84,491 | $66,660 – $221,890 | 3,430 |
| Mississippi | $100,940 | +10.9% | $76,536 | $61,790 – $209,090 | 770 |
| West Virginia | $98,750 | −10.3% | $74,476 | $70,970 – $194,200 | 300 |
Related jobs
| Job | Median salary | Education | Growth 2025–35 |
|---|---|---|---|
| Sales Manager | $148,270 | Bachelor's degree | +4.5% |
| Public Relations Manager | $146,910 | Bachelor's degree | +5.7% |
| Advertising and Promotions Manager | $133,660 | Bachelor's degree | -3.7% |
| Fundraising Manager | $125,470 | Bachelor's degree | +5.4% |
| Financial Manager | $166,570 | Bachelor's degree | +9.7% |
| Natural Sciences Manager | $167,220 | Bachelor's degree | +8.2% |
| Architectural and Engineering Manager | $171,270 | Bachelor's degree | +5.5% |
| Computer and Information Systems Manager | $175,140 | Bachelor's degree | +15.8% |
| Human Resources Manager | $149,280 | Bachelor's degree | +5.5% |
| Compensation and Benefits Manager | $149,230 | Bachelor's degree | +1.1% |
Frequently asked questions
How much does a marketing manager make?
The national median salary for marketing managers is $166,790 a year ($80.19 an hour). The lowest-paid 10% earn under $90,260 and the top 10% earn over $239,200+. Source: BLS, May 2025.
Which state pays marketing managers the most?
Massachusetts has the highest median pay at $212,020. After taxes and local prices, Boston, MA offers the best real take-home pay of any metro area.
How many marketing managers are there in the U.S.?
About 395,240 people work as marketing managers nationwide.
All 30 cities
- Atlanta, GA
- Austin, TX
- Baltimore, MD
- Boston, MA
- Charlotte, NC
- Chicago, IL
- Cincinnati, OH
- Dallas, TX
- Denver, CO
- Detroit, MI
- Houston, TX
- Las Vegas, NV
- Los Angeles, CA
- Miami, FL
- Minneapolis, MN
- Nashville, TN
- New York, NY
- Orlando, FL
- Philadelphia, PA
- Phoenix, AZ
- Portland, OR
- Raleigh, NC
- Salt Lake City, UT
- San Antonio, TX
- San Diego, CA
- San Francisco, CA
- San Jose, CA
- Seattle, WA
- St. Louis, MO
- Washington, DC