Advertising and Promotions Manager Salary
Advertising and Promotions Managers earn a median $133,660 a year nationally. Management Occupations
What advertising and promotions managers do
Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
- Typical education
- Bachelor's degree
- Work experience
- Less than 5 years
- On-the-job training
- None
- Job outlook, 2025–35
- -3.7% (declining)
- Openings per year
- 2,300
- Self-employed
- 35%
Employment of advertising and promotions managers is projected to shrink 3.7% from 2025 to 2035, slower than the 3.5% average for all occupations. About 2,300 openings are expected each year, on average, including jobs left by workers who retire or switch careers.
Source: BLS Standard Occupational Classification and Employment Projections, 2025–35.
Advertising and Promotions Manager take-home pay calculator
Starts at the national median. Pick your state to see your real paycheck.
- Federal income tax$20,812
- Social Security (6.2%)$8,287
- Medicare (1.45%)$1,938
- Texas income tax$0
- Take-home pay$102,623
Marginal rate: 24% federal + 0.00% state
Pay by experience
| Percentile | Salary | Hourly | Take-home (no state tax) |
|---|---|---|---|
| 10th percentile (entry level) | $63,300 | $30.43 | $53,042 |
| 25th percentile | $91,370 | $43.93 | $73,109 |
| Median (50th) | $133,660 | $64.26 | $102,623 |
| 75th percentile | $201,050 | $96.66 | $149,700 |
| 90th percentile (top earners) | $286,240+ | $137.62 | $206,556 |
Best cities for advertising and promotions managers (after tax & cost of living)
| # | Metro area | Median | Take-home | Real value* | Jobs |
|---|---|---|---|---|---|
| 1 | New York, NY | $174,390 | $121,213 | $107,684 | 3,630 |
*Take-home pay in U.S.-average dollars (BEA Regional Price Parities).
Highest-paying cities
- New York, NY — $174,390
Advertising and Promotions Manager salary by state
| State | Median | 1-yr change | Take-home | Range | Jobs |
|---|---|---|---|---|---|
| New York | $173,700 | −14.9% | $120,782 | $75,430 – $239,200+ | 3,550 |
| Illinois | $167,330 | +47.9% | $117,498 | $75,810 – $223,250 | 160 |
| California | $167,230 | +13.4% | $112,071 | $72,800 – $239,200+ | 3,080 |
| New Jersey | $165,390 | +1.0% | $115,965 | $67,690 – $239,200+ | 470 |
| Colorado | $164,990 | — | $117,486 | $110,500 – $239,200+ | 180 |
| Washington | $163,380 | — | $122,936 | $127,050 – $216,220 | 530 |
| Massachusetts | $163,090 | +20.6% | $114,804 | $72,280 – $239,200+ | 300 |
| Rhode Island | $157,890 | +55.1% | $113,286 | $83,240 – $239,200+ | 60 |
| South Carolina | $156,300 | +79.7% | $109,876 | $88,030 – $217,100 | — |
| Oregon | $154,490 | +25.6% | $103,866 | $64,710 – $239,200+ | 430 |
| Kansas | $148,560 | +13.6% | $105,317 | $79,130 – $196,050 | 40 |
| Virginia | $148,400 | +33.7% | $104,979 | $88,270 – $225,630 | 180 |
| District of Columbia | $143,040 | +26.0% | $99,844 | $81,440 – $239,200+ | 80 |
| Georgia | $133,810 | +5.6% | $96,403 | $71,940 – $238,690 | 420 |
| Montana | $131,770 | — | $95,247 | $72,060 – $135,340 | — |
| Wisconsin | $131,530 | −5.7% | $95,576 | $42,670 – $179,130 | 110 |
| Connecticut | $129,280 | −7.7% | $94,022 | $83,110 – $192,480 | 240 |
| Minnesota | $126,920 | +10.1% | $90,886 | $75,040 – $234,960 | 110 |
| Pennsylvania | $122,940 | +18.3% | $91,521 | $66,040 – $212,980 | 1,540 |
| North Carolina | $121,730 | −8.1% | $90,119 | $85,670 – $239,200+ | — |
| New Hampshire | $120,530 | −18.2% | $93,623 | $61,330 – $214,420 | 50 |
| Indiana | $113,930 | +14.0% | $85,648 | $49,500 – $225,690 | 120 |
| Iowa | $108,890 | +9.5% | $81,948 | $79,310 – $239,200+ | 210 |
| Maryland | $107,380 | −15.8% | $79,633 | $71,760 – $206,260 | 460 |
| Kentucky | $107,030 | +30.7% | $80,497 | $61,640 – $148,730 | 230 |
| Nebraska | $106,380 | +13.8% | $79,708 | $70,220 – $165,770 | 160 |
| Maine | $106,280 | −29.0% | $77,495 | $53,090 – $156,710 | — |
| Texas | $104,170 | +4.2% | $82,114 | $59,990 – $210,790 | 3,670 |
| Ohio | $102,110 | +2.3% | $78,639 | $35,540 – $213,880 | 240 |
| Michigan | $101,610 | +0.4% | $76,245 | $65,840 – $180,030 | 220 |
| Tennessee | $98,170 | −1.9% | $77,893 | $58,180 – $153,620 | — |
| Missouri | $81,520 | −35.8% | $63,285 | $47,600 – $154,320 | — |
| Idaho | $80,680 | −14.2% | $62,421 | $73,970 – $188,180 | 60 |
| Louisiana | $78,810 | −13.7% | $62,295 | $44,980 – $140,310 | 120 |
| Arkansas | $74,880 | −3.6% | $58,800 | $58,360 – $225,000 | 140 |
| Mississippi | $66,520 | +3.6% | $53,698 | $43,680 – $148,200 | 100 |
| Alabama | $64,640 | −51.6% | $51,151 | $60,000 – $213,860 | 60 |
Related jobs
| Job | Median salary | Education | Growth 2025–35 |
|---|---|---|---|
| Fundraising Manager | $125,470 | Bachelor's degree | +5.4% |
| Public Relations Manager | $146,910 | Bachelor's degree | +5.7% |
| Sales Manager | $148,270 | Bachelor's degree | +4.5% |
| Marketing Manager | $166,790 | Bachelor's degree | +6.9% |
| Training and Development Manager | $133,000 | Bachelor's degree | +6.4% |
| Industrial Production Manager | $126,060 | Bachelor's degree | +2.6% |
| Managers, All Other | $141,900 | Bachelor's degree | +4.9% |
| Medical and Health Services Manager | $123,860 | Bachelor's degree | +24.2% |
| Purchasing Manager | $148,080 | Bachelor's degree | +4.0% |
| Compensation and Benefits Manager | $149,230 | Bachelor's degree | +1.1% |
Frequently asked questions
How much does a advertising and promotions manager make?
The national median salary for advertising and promotions managers is $133,660 a year ($64.26 an hour). The lowest-paid 10% earn under $63,300 and the top 10% earn over $239,200+. Source: BLS, May 2025.
Which state pays advertising and promotions managers the most?
New York has the highest median pay at $173,700. After taxes and local prices, New York, NY offers the best real take-home pay of any metro area.
How many advertising and promotions managers are there in the U.S.?
About 21,470 people work as advertising and promotions managers nationwide.