Market Research Analyst and Marketing Specialist Salary in Boston, MA
Market Research Analysts and Marketing Specialists in the Boston-Cambridge-Newton, MA-NH metro area earn a median $102,390 a year — 30% more than the national median. After 2026 taxes, that is $75,962 take-home, or $6,330 a month.
Take-home pay calculator
Pre-filled with the median market research analyst and marketing specialist salary in Boston, MA. Enter your own offer to see your paycheck.
- Federal income tax$13,696
- Social Security (6.2%)$6,348
- Medicare (1.45%)$1,485
- Massachusetts income tax$4,900
- Take-home pay$75,962
Marginal rate: 22% federal + 5.00% state
The Boston-Cambridge-Newton, MA-NH metro spans Massachusetts, New Hampshire. Pick the state you live in — state income tax follows your residence.
Got an offer somewhere else? Compare it with this one after taxes and rent →
Market Research Analyst and Marketing Specialist pay by experience in Boston, MA
| Percentile | Salary | Hourly | Take-home / yr | Per month |
|---|---|---|---|---|
| 10th percentile (entry level) | $59,730 | $28.72 | $47,407 | $3,951 |
| 25th percentile | $78,060 | $37.53 | $60,062 | $5,005 |
| Median (50th) | $102,390 | $49.23 | $75,962 | $6,330 |
| 75th percentile | $134,140 | $64.49 | $96,464 | $8,039 |
| 90th percentile (top earners) | $167,440 | $80.50 | $117,559 | $9,797 |
Wages: BLS Occupational Employment and Wage Statistics, May 2025. Take-home: single filer, Massachusetts resident, 2026 tax rules.
What $102,390 buys in Boston, MA
Prices in Boston, MA are 8.3% higher than the U.S. average (housing costs are 1.48× the national average). Adjusted for local prices, a median market research analyst and marketing specialist's $75,962 take-home pay has the buying power of $70,162 in a typical American city.
Rents: HUD Fair Market Rents, FY2026 (40th-percentile gross rent incl. utilities). Price levels: BEA Regional Price Parities, 2024.
Boston, MA has 2.1× the national concentration of market research analyst and marketing specialist jobs — a strong local market for this occupation.
Best-paying cities for market research analysts and marketing specialists, adjusted for cost of living
Boston, MA ranks #8 of 56 metro areas once taxes and local prices are taken into account.
| # | Metro area | Median salary | Take-home | Real value* |
|---|---|---|---|---|
| 1 | San Jose, CA | $141,960 | $97,477 | $88,276 |
| 2 | San Francisco, CA | $123,250 | $86,672 | $74,968 |
| 3 | Durham, NC | $93,110 | $71,127 | $72,896 |
| 4 | Seattle, WA | $102,170 | $80,707 | $72,622 |
| 5 | Denver, CO | $99,040 | $74,855 | $70,764 |
| 6 | Fayetteville, AR | $83,000 | $64,196 | $70,273 |
| 7 | Boulder, CO | $97,600 | $73,906 | $70,251 |
| 8 | Boston, MA | $102,390 | $75,962 | $70,162 |
*Take-home pay divided by the BEA price level, so every city is measured in U.S.-average dollars. See all 56 metros →
About the job: market research analysts and marketing specialists
Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.
- Typical education
- Bachelor's degree
- Work experience
- None required
- On-the-job training
- None
- Job outlook, 2025–35
- +7.0% (faster than average)
Source: BLS Standard Occupational Classification and Employment Projections, 2025–35.
Frequently asked questions
How much does a market research analyst and marketing specialist make in Boston, MA?
The median market research analyst and marketing specialist salary in the Boston-Cambridge-Newton, MA-NH metro area is $102,390 a year, or about $49.23 an hour, according to the Bureau of Labor Statistics (May 2025). The middle half earn between $78,060 and $134,140.
What is a market research analyst and marketing specialist’s take-home pay in Boston, MA?
On the median $102,390 salary, a single filer living in Massachusetts takes home about $75,962 a year ($6,330 a month) after federal tax, Social Security, Medicare and $4,900 in Massachusetts taxes in 2026.
Is Boston, MA a good place to work as a market research analyst and marketing specialist?
Pay here is 30% above the national median of $78,760. Local prices are 8.3% above the U.S. average, so the take-home pay buys what $70,162 would in a typical U.S. city. Boston, MA ranks #8 of 56 metro areas for cost-of-living-adjusted pay in this job.
Can a market research analyst and marketing specialist afford rent in Boston, MA?
HUD’s fair market rent for a one-bedroom in Boston, MA is $2,276 a month ($2,762 for two bedrooms) — 36% of a median market research analyst and marketing specialist’s monthly take-home pay. Financial planners usually suggest keeping rent under about 30%.
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