Marketing Manager Salary in Madison, WI
Marketing Managers in the Madison, WI metro area earn a median $138,270 a year — 17% less than the national median. After 2026 taxes, that is $99,826 take-home, or $8,319 a month.
Take-home pay calculator
Pre-filled with the median marketing manager salary in Madison, WI. Enter your own offer to see your paycheck.
- Federal income tax$21,919
- Social Security (6.2%)$8,573
- Medicare (1.45%)$2,005
- Wisconsin income tax$5,948
- Take-home pay$99,826
Marginal rate: 24% federal + 5.30% state
Marketing Manager pay by experience in Madison, WI
| Percentile | Salary | Hourly | Take-home / yr | Per month |
|---|---|---|---|---|
| 10th percentile (entry level) | $94,470 | $45.42 | $71,663 | $5,972 |
| 25th percentile | $110,280 | $53.02 | $81,948 | $6,829 |
| Median (50th) | $138,270 | $66.48 | $99,826 | $8,319 |
| 75th percentile | $172,540 | $82.95 | $121,433 | $10,119 |
| 90th percentile (top earners) | $204,410 | $98.27 | $142,722 | $11,893 |
Wages: BLS Occupational Employment and Wage Statistics, May 2025. Take-home: single filer, Wisconsin resident, 2026 tax rules.
What $138,270 buys in Madison, WI
Prices in Madison, WI are 2.7% lower than the U.S. average (housing costs are 0% below the national average). Adjusted for local prices, a median marketing manager's $99,826 take-home pay has the buying power of $102,610 in a typical American city.
Rents: HUD Fair Market Rents, FY2026 (40th-percentile gross rent incl. utilities). Price levels: BEA Regional Price Parities, 2024.
Marketing Manager jobs are about as common in Madison, WI as in the U.S. overall (location quotient 0.96).
Best-paying cities for marketing managers, adjusted for cost of living
Madison, WI ranks #61 of 86 metro areas once taxes and local prices are taken into account.
| # | Metro area | Median salary | Take-home | Real value* |
|---|---|---|---|---|
| 1 | Trenton, NJ | $208,440 | $144,055 | $139,616 |
| 2 | Boston, MA | $213,910 | $148,696 | $137,343 |
| 3 | San Jose, CA | $231,370 | $150,656 | $136,435 |
| 4 | Fayetteville, AR | $175,260 | $124,434 | $136,212 |
| 5 | Worcester, MA | $199,280 | $138,646 | $135,234 |
| 6 | Boulder, CO | $199,570 | $140,534 | $133,585 |
| 7 | Durham, NC | $175,160 | $124,508 | $127,606 |
| 8 | Austin, TX | $164,920 | $123,989 | $126,434 |
| 61 | Madison, WI | $138,270 | $99,826 | $102,610 |
*Take-home pay divided by the BEA price level, so every city is measured in U.S.-average dollars. See all 86 metros →
Marketing Manager salaries elsewhere in Wisconsin
- Milwaukee, WI — $130,700
Frequently asked questions
How much does a marketing manager make in Madison, WI?
The median marketing manager salary in the Madison, WI metro area is $138,270 a year, or about $66.48 an hour, according to the Bureau of Labor Statistics (May 2025). The middle half earn between $110,280 and $172,540.
What is a marketing manager’s take-home pay in Madison, WI?
On the median $138,270 salary, a single filer living in Wisconsin takes home about $99,826 a year ($8,319 a month) after federal tax, Social Security, Medicare and $5,948 in Wisconsin taxes in 2026.
Is Madison, WI a good place to work as a marketing manager?
Pay here is 17% below the national median of $166,790. Local prices are 2.7% below the U.S. average, so the take-home pay buys what $102,610 would in a typical U.S. city. Madison, WI ranks #61 of 86 metro areas for cost-of-living-adjusted pay in this job.
Can a marketing manager afford rent in Madison, WI?
HUD’s fair market rent for a one-bedroom in Madison, WI is $1,377 a month ($1,600 for two bedrooms) — 17% of a median marketing manager’s monthly take-home pay. Financial planners usually suggest keeping rent under about 30%.
Related jobs in Madison, WI
- Chief Executive — $217,010
- Computer and Information Systems Manager — $168,900
- Architectural and Engineering Manager — $160,700
- Financial Manager — $148,970
- Sales Manager — $146,380
- Human Resources Manager — $140,680
- Natural Sciences Manager — $136,990
- Medical and Health Services Manager — $131,640
- Managers, All Other — $129,330
- Industrial Production Manager — $127,020
- General and Operations Manager — $126,620
- Education Administrators, Kindergarten through Secondary — $126,320