Retail Salesperson Salary in Santa Rosa, CA
Retail Salespersons in the Santa Rosa-Petaluma, CA metro area earn a median $39,570 a year — 12% more than the national median. After 2026 taxes, that is $32,888 take-home, or $2,741 a month.
Take-home pay calculator
Pre-filled with the median retail salesperson salary in Santa Rosa, CA. Enter your own offer to see your paycheck.
- Federal income tax$2,568
- Social Security (6.2%)$2,453
- Medicare (1.45%)$574
- California income tax$572
- CA State Disability Insurance (SDI)$514
- Take-home pay$32,888
Marginal rate: 12% federal + 4.00% state
Got an offer somewhere else? Compare it with this one after taxes and rent →
Retail Salesperson pay by experience in Santa Rosa, CA
| Percentile | Salary | Hourly | Take-home / yr | Per month |
|---|---|---|---|---|
| 10th percentile (entry level) | $37,110 | $17.84 | $31,042 | $2,587 |
| 25th percentile | $37,940 | $18.24 | $31,665 | $2,639 |
| Median (50th) | $39,570 | $19.02 | $32,888 | $2,741 |
| 75th percentile | $45,740 | $21.99 | $37,519 | $3,127 |
| 90th percentile (top earners) | $55,260 | $26.57 | $44,498 | $3,708 |
Wages: BLS Occupational Employment and Wage Statistics, May 2025. Take-home: single filer, California resident, 2026 tax rules.
What $39,570 buys in Santa Rosa, CA
Prices in Santa Rosa, CA are 7.8% higher than the U.S. average (housing costs are 1.40× the national average). Adjusted for local prices, a median retail salesperson's $32,888 take-home pay has the buying power of $30,513 in a typical American city.
Rents: HUD Fair Market Rents, FY2026 (40th-percentile gross rent incl. utilities). Price levels: BEA Regional Price Parities, 2024.
Retail Salesperson jobs are about as common in Santa Rosa, CA as in the U.S. overall (location quotient 1.11).
Best-paying cities for retail salespersons, adjusted for cost of living
Santa Rosa, CA ranks #45 of 237 metro areas once taxes and local prices are taken into account.
| # | Metro area | Median salary | Take-home | Real value* |
|---|---|---|---|---|
| 1 | Fargo, ND | $35,860 | $30,994 | $34,107 |
| 2 | St. Cloud, MN | $34,860 | $29,144 | $33,257 |
| 3 | Yakima, WA | $36,640 | $31,620 | $33,095 |
| 4 | Sioux Falls, SD | $34,600 | $29,981 | $33,080 |
| 5 | Rochester, MN | $36,000 | $29,999 | $33,030 |
| 6 | San Jose, CA | $44,220 | $36,378 | $32,944 |
| 7 | Duluth, MN | $34,650 | $28,986 | $32,654 |
| 8 | Rapid City, SD | $33,350 | $28,977 | $32,500 |
| 45 | Santa Rosa, CA | $39,570 | $32,888 | $30,513 |
*Take-home pay divided by the BEA price level, so every city is measured in U.S.-average dollars. See all 237 metros →
About the job: retail salespersons
Sell merchandise, such as furniture, motor vehicles, appliances, or apparel to consumers.
- Typical education
- No formal educational credential
- Work experience
- None required
- On-the-job training
- Short-term on-the-job training
- Job outlook, 2025–35
- -0.3% (slower than average)
Source: BLS Standard Occupational Classification and Employment Projections, 2025–35.
Retail Salesperson salaries elsewhere in California
- San Jose, CA — $44,220
- San Francisco, CA — $43,850
- Visalia, CA — $35,990
- Bakersfield, CA — $36,320
- Modesto, CA — $37,430
- Stockton, CA — $37,660
- Fresno, CA — $36,460
- Sacramento, CA — $38,100
Frequently asked questions
How much does a retail salesperson make in Santa Rosa, CA?
The median retail salesperson salary in the Santa Rosa-Petaluma, CA metro area is $39,570 a year, or about $19.02 an hour, according to the Bureau of Labor Statistics (May 2025). The middle half earn between $37,940 and $45,740.
What is a retail salesperson’s take-home pay in Santa Rosa, CA?
On the median $39,570 salary, a single filer living in California takes home about $32,888 a year ($2,741 a month) after federal tax, Social Security, Medicare and $1,087 in California taxes in 2026.
Is Santa Rosa, CA a good place to work as a retail salesperson?
Pay here is 12% above the national median of $35,410. Local prices are 7.8% above the U.S. average, so the take-home pay buys what $30,513 would in a typical U.S. city. Santa Rosa, CA ranks #45 of 237 metro areas for cost-of-living-adjusted pay in this job.
Can a retail salesperson afford rent in Santa Rosa, CA?
HUD’s fair market rent for a one-bedroom in Santa Rosa, CA is $2,155 a month ($2,827 for two bedrooms) — 79% of a median retail salesperson’s monthly take-home pay. Financial planners usually suggest keeping rent under about 30%.
Related jobs in Santa Rosa, CA
- Cashier — $38,440