Insurance Sales Agent Salary in Appleton, WI
Insurance Sales Agents in the Appleton, WI metro area earn a median $77,250 a year — 24% more than the national median. After 2026 taxes, that is $60,462 take-home, or $5,038 a month.
Take-home pay calculator
Pre-filled with the median insurance sales agent salary in Appleton, WI. Enter your own offer to see your paycheck.
- Federal income tax$8,165
- Social Security (6.2%)$4,790
- Medicare (1.45%)$1,120
- Wisconsin income tax$2,714
- Take-home pay$60,462
Marginal rate: 22% federal + 5.30% state
Insurance Sales Agent pay by experience in Appleton, WI
| Percentile | Salary | Hourly | Take-home / yr | Per month |
|---|---|---|---|---|
| 10th percentile (entry level) | $49,490 | $23.79 | $40,549 | $3,379 |
| 25th percentile | $60,670 | $29.17 | $49,040 | $4,087 |
| Median (50th) | $77,250 | $37.14 | $60,462 | $5,038 |
| 75th percentile | $102,030 | $49.05 | $76,581 | $6,382 |
| 90th percentile (top earners) | $177,910 | $85.53 | $124,819 | $10,402 |
Wages: BLS Occupational Employment and Wage Statistics, May 2025. Take-home: single filer, Wisconsin resident, 2026 tax rules.
What $77,250 buys in Appleton, WI
Prices in Appleton, WI are 7.6% lower than the U.S. average (housing costs are 29% below the national average). Adjusted for local prices, a median insurance sales agent's $60,462 take-home pay has the buying power of $65,421 in a typical American city.
Rents: HUD Fair Market Rents, FY2026 (40th-percentile gross rent incl. utilities). Price levels: BEA Regional Price Parities, 2024.
Appleton, WI has 1.4× the national concentration of insurance sales agent jobs — a strong local market for this occupation.
Best-paying cities for insurance sales agents, adjusted for cost of living
Appleton, WI ranks #4 of 135 metro areas once taxes and local prices are taken into account.
| # | Metro area | Median salary | Take-home | Real value* |
|---|---|---|---|---|
| 1 | Sioux Falls, SD | $79,690 | $64,892 | $71,600 |
| 2 | Jackson, MS | $76,310 | $60,194 | $67,597 |
| 3 | Bloomington, IL | $82,040 | $62,629 | $66,956 |
| 4 | Appleton, WI | $77,250 | $60,462 | $65,421 |
| 5 | Milwaukee, WI | $81,080 | $62,953 | $64,942 |
| 6 | Fargo, ND | $71,220 | $58,804 | $64,711 |
| 7 | Madison, WI | $80,700 | $62,706 | $64,455 |
| 8 | Lakeland, FL | $74,810 | $61,459 | $63,268 |
*Take-home pay divided by the BEA price level, so every city is measured in U.S.-average dollars. See all 135 metros →
Insurance Sales Agent salaries elsewhere in Wisconsin
- Milwaukee, WI — $81,080
- Madison, WI — $80,700
Frequently asked questions
How much does a insurance sales agent make in Appleton, WI?
The median insurance sales agent salary in the Appleton, WI metro area is $77,250 a year, or about $37.14 an hour, according to the Bureau of Labor Statistics (May 2025). The middle half earn between $60,670 and $102,030.
What is a insurance sales agent’s take-home pay in Appleton, WI?
On the median $77,250 salary, a single filer living in Wisconsin takes home about $60,462 a year ($5,038 a month) after federal tax, Social Security, Medicare and $2,714 in Wisconsin taxes in 2026.
Is Appleton, WI a good place to work as a insurance sales agent?
Pay here is 24% above the national median of $62,280. Local prices are 7.6% below the U.S. average, so the take-home pay buys what $65,421 would in a typical U.S. city. Appleton, WI ranks #4 of 135 metro areas for cost-of-living-adjusted pay in this job.
Can a insurance sales agent afford rent in Appleton, WI?
HUD’s fair market rent for a one-bedroom in Appleton, WI is $960 a month ($1,236 for two bedrooms) — 19% of a median insurance sales agent’s monthly take-home pay. Financial planners usually suggest keeping rent under about 30%.
Related jobs in Appleton, WI
- Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products — $63,840
- Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel — $62,840
- First-Line Supervisor of Retail Sales Workers — $50,430
- Retail Salesperson — $34,540
- Cashier — $31,610