Market Research Analyst and Marketing Specialist Salary in Kansas City, MO
Market Research Analysts and Marketing Specialists in the Kansas City, MO-KS metro area earn a median $72,580 a year — 8% less than the national median. After 2026 taxes, that is $57,416 take-home, or $4,785 a month.
Take-home pay calculator
Pre-filled with the median market research analyst and marketing specialist salary in Kansas City, MO. Enter your own offer to see your paycheck.
- Federal income tax$7,138
- Social Security (6.2%)$4,500
- Medicare (1.45%)$1,052
- Missouri income tax$2,474
- Take-home pay$57,416
Marginal rate: 22% federal + 4.70% state
Living in Kansas City, MO? City residents also pay Kansas City, MO’s Earnings Tax — about $726 a year on this salary — which lowers take-home pay to $56,690 ($4,724 a month). Choose “Kansas City, MO” under City income tax in the calculator. Suburban residents usually don’t pay it.
The Kansas City, MO-KS metro spans Missouri, Kansas. Pick the state you live in — state income tax follows your residence.
Got an offer somewhere else? Compare it with this one after taxes and rent →
Market Research Analyst and Marketing Specialist pay by experience in Kansas City, MO
| Percentile | Salary | Hourly | Take-home / yr | Per month |
|---|---|---|---|---|
| 10th percentile (entry level) | $43,130 | $20.74 | $35,745 | $2,979 |
| 25th percentile | $56,080 | $26.96 | $45,542 | $3,795 |
| Median (50th) | $72,580 | $34.89 | $57,416 | $4,785 |
| 75th percentile | $98,990 | $47.59 | $74,754 | $6,230 |
| 90th percentile (top earners) | $131,080 | $63.02 | $95,636 | $7,970 |
Wages: BLS Occupational Employment and Wage Statistics, May 2025. Take-home: single filer, Missouri resident, 2026 tax rules.
What $72,580 buys in Kansas City, MO
Prices in Kansas City, MO are 7.5% lower than the U.S. average (housing costs are 13% below the national average). Adjusted for local prices, a median market research analyst and marketing specialist's $57,416 take-home pay has the buying power of $62,043 in a typical American city.
Rents: HUD Fair Market Rents, FY2026 (40th-percentile gross rent incl. utilities). Price levels: BEA Regional Price Parities, 2024.
Market Research Analyst and Marketing Specialist jobs are about as common in Kansas City, MO as in the U.S. overall (location quotient 1.09).
Best-paying cities for market research analysts and marketing specialists, adjusted for cost of living
Kansas City, MO ranks #22 of 56 metro areas once taxes and local prices are taken into account.
| # | Metro area | Median salary | Take-home | Real value* |
|---|---|---|---|---|
| 1 | San Jose, CA | $141,960 | $97,477 | $88,276 |
| 2 | San Francisco, CA | $123,250 | $86,672 | $74,968 |
| 3 | Durham, NC | $93,110 | $71,127 | $72,896 |
| 4 | Seattle, WA | $102,170 | $80,707 | $72,622 |
| 5 | Denver, CO | $99,040 | $74,855 | $70,764 |
| 6 | Fayetteville, AR | $83,000 | $64,196 | $70,273 |
| 7 | Boulder, CO | $97,600 | $73,906 | $70,251 |
| 8 | Boston, MA | $102,390 | $75,962 | $70,162 |
| 22 | Kansas City, MO | $72,580 | $57,416 | $62,043 |
*Take-home pay divided by the BEA price level, so every city is measured in U.S.-average dollars. See all 56 metros →
About the job: market research analysts and marketing specialists
Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.
- Typical education
- Bachelor's degree
- Work experience
- None required
- On-the-job training
- None
- Job outlook, 2025–35
- +7.0% (faster than average)
Source: BLS Standard Occupational Classification and Employment Projections, 2025–35.
Market Research Analyst and Marketing Specialist salaries elsewhere in Missouri
- St. Louis, MO — $74,130
Frequently asked questions
How much does a market research analyst and marketing specialist make in Kansas City, MO?
The median market research analyst and marketing specialist salary in the Kansas City, MO-KS metro area is $72,580 a year, or about $34.89 an hour, according to the Bureau of Labor Statistics (May 2025). The middle half earn between $56,080 and $98,990.
What is a market research analyst and marketing specialist’s take-home pay in Kansas City, MO?
On the median $72,580 salary, a single filer living in Missouri takes home about $57,416 a year ($4,785 a month) after federal tax, Social Security, Medicare and $2,474 in Missouri taxes in 2026.
Is Kansas City, MO a good place to work as a market research analyst and marketing specialist?
Pay here is 8% below the national median of $78,760. Local prices are 7.5% below the U.S. average, so the take-home pay buys what $62,043 would in a typical U.S. city. Kansas City, MO ranks #22 of 56 metro areas for cost-of-living-adjusted pay in this job.
Can a market research analyst and marketing specialist afford rent in Kansas City, MO?
HUD’s fair market rent for a one-bedroom in Kansas City, MO is $1,193 a month ($1,355 for two bedrooms) — 25% of a median market research analyst and marketing specialist’s monthly take-home pay. Financial planners usually suggest keeping rent under about 30%.
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