Market Research Analyst and Marketing Specialist Salary in Minneapolis, MN
Market Research Analysts and Marketing Specialists in the Minneapolis-St. Paul-Bloomington, MN-WI metro area earn a median $97,910 a year — 24% more than the national median. After 2026 taxes, that is $72,575 take-home, or $6,048 a month.
Take-home pay calculator
Pre-filled with the median market research analyst and marketing specialist salary in Minneapolis, MN. Enter your own offer to see your paycheck.
- Federal income tax$12,710
- Social Security (6.2%)$6,070
- Medicare (1.45%)$1,420
- Minnesota income tax$5,134
- Take-home pay$72,575
Marginal rate: 22% federal + 6.80% state
The Minneapolis-St. Paul-Bloomington, MN-WI metro spans Minnesota, Wisconsin. Pick the state you live in — state income tax follows your residence.
Got an offer somewhere else? Compare it with this one after taxes and rent →
Market Research Analyst and Marketing Specialist pay by experience in Minneapolis, MN
| Percentile | Salary | Hourly | Take-home / yr | Per month |
|---|---|---|---|---|
| 10th percentile (entry level) | $52,840 | $25.40 | $42,567 | $3,547 |
| 25th percentile | $69,700 | $33.51 | $54,648 | $4,554 |
| Median (50th) | $97,910 | $47.07 | $72,575 | $6,048 |
| 75th percentile | $128,360 | $61.71 | $91,757 | $7,646 |
| 90th percentile (top earners) | $154,870 | $74.46 | $107,795 | $8,983 |
Wages: BLS Occupational Employment and Wage Statistics, May 2025. Take-home: single filer, Minnesota resident, 2026 tax rules.
What $97,910 buys in Minneapolis, MN
Prices in Minneapolis, MN are 4.8% higher than the U.S. average (housing costs are 1.12× the national average). Adjusted for local prices, a median market research analyst and marketing specialist's $72,575 take-home pay has the buying power of $69,237 in a typical American city.
Rents: HUD Fair Market Rents, FY2026 (40th-percentile gross rent incl. utilities). Price levels: BEA Regional Price Parities, 2024.
Minneapolis, MN has 1.5× the national concentration of market research analyst and marketing specialist jobs — a strong local market for this occupation.
Best-paying cities for market research analysts and marketing specialists, adjusted for cost of living
Minneapolis, MN ranks #9 of 56 metro areas once taxes and local prices are taken into account.
| # | Metro area | Median salary | Take-home | Real value* |
|---|---|---|---|---|
| 1 | San Jose, CA | $141,960 | $97,477 | $88,276 |
| 2 | San Francisco, CA | $123,250 | $86,672 | $74,968 |
| 3 | Durham, NC | $93,110 | $71,127 | $72,896 |
| 4 | Seattle, WA | $102,170 | $80,707 | $72,622 |
| 5 | Denver, CO | $99,040 | $74,855 | $70,764 |
| 6 | Fayetteville, AR | $83,000 | $64,196 | $70,273 |
| 7 | Boulder, CO | $97,600 | $73,906 | $70,251 |
| 8 | Boston, MA | $102,390 | $75,962 | $70,162 |
| 9 | Minneapolis, MN | $97,910 | $72,575 | $69,237 |
*Take-home pay divided by the BEA price level, so every city is measured in U.S.-average dollars. See all 56 metros →
About the job: market research analysts and marketing specialists
Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.
- Typical education
- Bachelor's degree
- Work experience
- None required
- On-the-job training
- None
- Job outlook, 2025–35
- +7.0% (faster than average)
Source: BLS Standard Occupational Classification and Employment Projections, 2025–35.
Frequently asked questions
How much does a market research analyst and marketing specialist make in Minneapolis, MN?
The median market research analyst and marketing specialist salary in the Minneapolis-St. Paul-Bloomington, MN-WI metro area is $97,910 a year, or about $47.07 an hour, according to the Bureau of Labor Statistics (May 2025). The middle half earn between $69,700 and $128,360.
What is a market research analyst and marketing specialist’s take-home pay in Minneapolis, MN?
On the median $97,910 salary, a single filer living in Minnesota takes home about $72,575 a year ($6,048 a month) after federal tax, Social Security, Medicare and $5,134 in Minnesota taxes in 2026.
Is Minneapolis, MN a good place to work as a market research analyst and marketing specialist?
Pay here is 24% above the national median of $78,760. Local prices are 4.8% above the U.S. average, so the take-home pay buys what $69,237 would in a typical U.S. city. Minneapolis, MN ranks #9 of 56 metro areas for cost-of-living-adjusted pay in this job.
Can a market research analyst and marketing specialist afford rent in Minneapolis, MN?
HUD’s fair market rent for a one-bedroom in Minneapolis, MN is $1,396 a month ($1,700 for two bedrooms) — 23% of a median market research analyst and marketing specialist’s monthly take-home pay. Financial planners usually suggest keeping rent under about 30%.
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