Marketing Manager Salary in Rochester, NY
Marketing Managers in the Rochester, NY metro area earn a median $149,440 a year — 10% less than the national median. After 2026 taxes, that is $105,632 take-home, or $8,803 a month.
Take-home pay calculator
Pre-filled with the median marketing manager salary in Rochester, NY. Enter your own offer to see your paycheck.
- Federal income tax$24,600
- Social Security (6.2%)$9,265
- Medicare (1.45%)$2,167
- New York income tax$7,777
- Take-home pay$105,632
Marginal rate: 24% federal + 5.90% state
Marketing Manager pay by experience in Rochester, NY
| Percentile | Salary | Hourly | Take-home / yr | Per month |
|---|---|---|---|---|
| 10th percentile (entry level) | $83,990 | $40.38 | $63,979 | $5,332 |
| 25th percentile | $112,890 | $54.27 | $82,628 | $6,886 |
| Median (50th) | $149,440 | $71.85 | $105,632 | $8,803 |
| 75th percentile | $189,280 | $91.00 | $130,808 | $10,901 |
| 90th percentile (top earners) | $265,570+ | $127.68 | $178,375 | $14,865 |
Wages: BLS Occupational Employment and Wage Statistics, May 2025. Take-home: single filer, New York resident, 2026 tax rules.
What $149,440 buys in Rochester, NY
Prices in Rochester, NY are 3.0% lower than the U.S. average (housing costs are 13% below the national average). Adjusted for local prices, a median marketing manager's $105,632 take-home pay has the buying power of $108,859 in a typical American city.
Rents: HUD Fair Market Rents, FY2026 (40th-percentile gross rent incl. utilities). Price levels: BEA Regional Price Parities, 2024.
Marketing Manager jobs are about as common in Rochester, NY as in the U.S. overall (location quotient 1.17).
Best-paying cities for marketing managers, adjusted for cost of living
Rochester, NY ranks #40 of 86 metro areas once taxes and local prices are taken into account.
| # | Metro area | Median salary | Take-home | Real value* |
|---|---|---|---|---|
| 1 | Trenton, NJ | $208,440 | $144,055 | $139,616 |
| 2 | Boston, MA | $213,910 | $148,696 | $137,343 |
| 3 | San Jose, CA | $231,370 | $150,656 | $136,435 |
| 4 | Fayetteville, AR | $175,260 | $124,434 | $136,212 |
| 5 | Worcester, MA | $199,280 | $138,646 | $135,234 |
| 6 | Boulder, CO | $199,570 | $140,534 | $133,585 |
| 7 | Durham, NC | $175,160 | $124,508 | $127,606 |
| 8 | Austin, TX | $164,920 | $123,989 | $126,434 |
| 40 | Rochester, NY | $149,440 | $105,632 | $108,859 |
*Take-home pay divided by the BEA price level, so every city is measured in U.S.-average dollars. See all 86 metros →
Marketing Manager salaries elsewhere in New York
- New York, NY — $192,840
- Syracuse, NY — $155,360
- Albany, NY — $153,580
- Buffalo, NY — $144,390
- Kiryas Joel, NY — $156,780
Frequently asked questions
How much does a marketing manager make in Rochester, NY?
The median marketing manager salary in the Rochester, NY metro area is $149,440 a year, or about $71.85 an hour, according to the Bureau of Labor Statistics (May 2025). The middle half earn between $112,890 and $189,280.
What is a marketing manager’s take-home pay in Rochester, NY?
On the median $149,440 salary, a single filer living in New York takes home about $105,632 a year ($8,803 a month) after federal tax, Social Security, Medicare and $7,777 in New York taxes in 2026.
Is Rochester, NY a good place to work as a marketing manager?
Pay here is 10% below the national median of $166,790. Local prices are 3.0% below the U.S. average, so the take-home pay buys what $108,859 would in a typical U.S. city. Rochester, NY ranks #40 of 86 metro areas for cost-of-living-adjusted pay in this job.
Can a marketing manager afford rent in Rochester, NY?
HUD’s fair market rent for a one-bedroom in Rochester, NY is $1,256 a month ($1,573 for two bedrooms) — 14% of a median marketing manager’s monthly take-home pay. Financial planners usually suggest keeping rent under about 30%.
Related jobs in Rochester, NY
- Computer and Information Systems Manager — $170,000
- Financial Manager — $167,800
- Architectural and Engineering Manager — $166,550
- Sales Manager — $165,140
- Human Resources Manager — $146,990
- Managers, All Other — $146,670
- Education Administrators, Postsecondary — $139,640
- Construction Manager — $134,940
- Administrative Services Manager — $127,410
- Medical and Health Services Manager — $124,260
- Facilities Manager — $122,980
- Industrial Production Manager — $116,140