Updated · 2026 tax rules · Data: IRS, BLS, BEA, HUD · How we calculate

Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel Salary in San Francisco, CA

Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel in the San Francisco-Oakland-Fremont, CA metro area earn a median $96,960 a year — 39% more than the national median. After 2026 taxes, that is $70,993 take-home, or $5,916 a month.

Median salary
$96,960
$46.62 per hour
Typical range
$50,830 – $191,380
10th to 90th percentile
Jobs in San Francisco, CA
29,980
1.56× national concentration
▼2.4%
Pay trend: The median for sales representatives of services, except advertising, insurance, financial services, and travel in San Francisco, CA fell from $99,300 (May 2024) to $96,960 (May 2025). That trailed inflation (2.4%), so buying power slipped about 4.8%.

Take-home pay calculator

Pre-filled with the median sales representatives of services, except advertising, insurance, financial services, and travel salary in San Francisco, CA. Enter your own offer to see your paycheck.

Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel in San Francisco, CA
Deductions, kids & local tax

2026 tax year. Federal brackets from IRS Rev. Proc. 2025-32.

Your take-home pay
$70,993
per year · effective tax rate 26.8%
$5,916Monthly
$2,958Twice a month
$2,731Every 2 weeks
$34.13Hourly
  • Federal income tax$12,501
  • Social Security (6.2%)$6,012
  • Medicare (1.45%)$1,406
  • California income tax$4,788
  • CA State Disability Insurance (SDI)$1,260
  • Take-home pay$70,993

Marginal rate: 22% federal + 9.30% state

Got an offer somewhere else? Compare it with this one after taxes and rent →

Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel pay by experience in San Francisco, CA

PercentileSalaryHourlyTake-home / yrPer month
10th percentile (entry level)$50,830$24.44$41,262$3,438
25th percentile$66,180$31.82$52,413$4,368
Median (50th)$96,960$46.62$70,993$5,916
75th percentile$139,260$66.95$95,918$7,993
90th percentile (top earners)$191,380$92.01$126,444$10,537

Wages: BLS Occupational Employment and Wage Statistics, May 2025. Take-home: single filer, California resident, 2026 tax rules.

What $96,960 buys in San Francisco, CA

Prices in San Francisco, CA are 15.6% higher than the U.S. average (housing costs are 1.95× the national average). Adjusted for local prices, a median sales representatives of services, except advertising, insurance, financial services, and travel's $70,993 take-home pay has the buying power of $61,406 in a typical American city.

1-bedroom rent
$2,620
44% of monthly take-home
2-bedroom rent
$3,187
54% of monthly take-home
Left after 1-BR rent
$3,296
per month for everything else

Rents: HUD Fair Market Rents, FY2026 (40th-percentile gross rent incl. utilities). Price levels: BEA Regional Price Parities, 2024.

San Francisco, CA has 1.6× the national concentration of sales representatives of services, except advertising, insurance, financial services, and travel jobs — a strong local market for this occupation.

Best-paying cities for sales representatives of services, except advertising, insurance, financial services, and travel, adjusted for cost of living

San Francisco, CA ranks #4 of 73 metro areas once taxes and local prices are taken into account.

#Metro areaMedian salaryTake-homeReal value*
1San Jose, CA $116,510$82,674$74,871
2Boulder, CO $99,990$75,482$71,749
3New York, NY $93,750$70,292$62,447
4San Francisco, CA $96,960$70,993$61,406
5Atlanta, GA $78,950$60,897$60,861
6Seattle, WA $82,540$66,897$60,195
7Detroit, MI $76,990$59,971$59,793
8Buffalo, NY $73,070$56,886$59,353

*Take-home pay divided by the BEA price level, so every city is measured in U.S.-average dollars. See all 73 metros →

About the job: sales representatives of services, except advertising, insurance, financial services, and travel

Sell services to individuals or businesses. May describe options or resolve client problems.

Typical education
High school diploma or equivalent
Work experience
None required
On-the-job training
Moderate-term on-the-job training
Job outlook, 2025–35
+2.7% (about average)

Source: BLS Standard Occupational Classification and Employment Projections, 2025–35.

Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel salaries elsewhere in California

Frequently asked questions

How much does a sales representatives of services, except advertising, insurance, financial services, and travel make in San Francisco, CA?

The median sales representatives of services, except advertising, insurance, financial services, and travel salary in the San Francisco-Oakland-Fremont, CA metro area is $96,960 a year, or about $46.62 an hour, according to the Bureau of Labor Statistics (May 2025). The middle half earn between $66,180 and $139,260.

What is a sales representatives of services, except advertising, insurance, financial services, and travel’s take-home pay in San Francisco, CA?

On the median $96,960 salary, a single filer living in California takes home about $70,993 a year ($5,916 a month) after federal tax, Social Security, Medicare and $6,048 in California taxes in 2026.

Is San Francisco, CA a good place to work as a sales representatives of services, except advertising, insurance, financial services, and travel?

Pay here is 39% above the national median of $69,990. Local prices are 15.6% above the U.S. average, so the take-home pay buys what $61,406 would in a typical U.S. city. San Francisco, CA ranks #4 of 73 metro areas for cost-of-living-adjusted pay in this job.

Can a sales representatives of services, except advertising, insurance, financial services, and travel afford rent in San Francisco, CA?

HUD’s fair market rent for a one-bedroom in San Francisco, CA is $2,620 a month ($3,187 for two bedrooms) — 44% of a median sales representatives of services, except advertising, insurance, financial services, and travel’s monthly take-home pay. Financial planners usually suggest keeping rent under about 30%.

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