$ PaycheckDecoded

Market Research Analyst and Marketing Specialist Salary

Market Research Analysts and Marketing Specialists earn a median $78,760 a year nationally. Business and Financial Operations Occupations

U.S. median
$78,760
$37.87 per hour
Range
$43,390 – $155,480
10th to 90th percentile
Employed
899,580
across the U.S.

Market Research Analyst and Marketing Specialist take-home pay calculator

Starts at the national median. Pick your state to see your real paycheck.

Market Research Analyst and Marketing Specialist
Deductions, kids & local tax

2026 tax year. Federal brackets from IRS Rev. Proc. 2025-32.

Your take-home pay
$64,238
per year · effective tax rate 18.4%
$5,353Monthly
$2,677Twice a month
$2,471Every 2 weeks
$30.88Hourly
  • Federal income tax$8,497
  • Social Security (6.2%)$4,883
  • Medicare (1.45%)$1,142
  • Texas income tax$0
  • Take-home pay$64,238

Marginal rate: 22% federal + 0.00% state

Pay by experience

PercentileSalaryHourlyTake-home (no state tax)
10th percentile (entry level)$43,390$20.86$37,044
25th percentile$58,350$28.05$49,064
Median (50th)$78,760$37.87$64,238
75th percentile$108,310$52.07$85,026
90th percentile (top earners)$155,480$74.75$117,537

Best cities for market research analysts and marketing specialists (after tax & cost of living)

#Metro areaMedianTake-homeReal value*Jobs
1San Jose, CA$141,960$97,477$88,27612,710
2San Francisco, CA$123,250$86,672$74,96824,120
3Durham, NC$93,110$71,127$72,8962,740
4Seattle, WA$102,170$80,707$72,62218,030
5Denver, CO$99,040$74,855$70,76417,000
6Fayetteville, AR$83,000$64,196$70,2732,590
7Boulder, CO$97,600$73,906$70,2513,130
8Boston, MA$102,390$75,962$70,16232,310
9Minneapolis, MN$97,910$72,575$69,23716,760
10Colorado Springs, CO$90,210$69,032$68,5472,680
11Springfield, MA$85,970$65,231$67,9061,050
12Hickory, NC$75,450$59,407$67,138590
13Austin, TX$80,460$65,434$66,7248,270
14Worcester, MA$90,300$68,061$66,3862,030
15New York, NY$100,520$74,655$66,32379,290
16Peoria, IL$78,700$60,445$66,2541,080
17Charlotte, NC$82,930$64,371$66,1259,500
18Greeley, CO$85,830$66,143$66,027780
19Des Moines, IA$76,580$60,446$65,9163,440
20Nashville, TN$77,240$63,168$65,5695,510
21Columbus, OH$77,010$61,671$64,5985,880
22Lakeland, FL$76,630$62,739$64,5861,050
23Providence, RI$83,960$65,364$64,2264,080
24Memphis, TN$71,600$59,201$64,2241,880
25Davenport, IA$71,590$57,125$64,1281,080

*Take-home pay in U.S.-average dollars (BEA Regional Price Parities).

Highest-paying cities

Market Research Analyst and Marketing Specialist salary by state

StateMedianTake-homeRangeJobs
Massachusetts $101,810$75,583 $58,090 – $166,97039,710
Delaware $101,270$74,731 $51,480 – $165,8403,570
New York $98,580$73,405 $56,070 – $165,92080,500
District of Columbia $98,090$72,467 $59,340 – $176,2406,340
Washington $95,120$75,747 $52,000 – $174,04024,460
California $94,700$69,643 $48,440 – $181,600119,070
Colorado $93,050$70,905 $48,900 – $165,19027,880
New Jersey $88,190$67,444 $49,900 – $145,01022,990
Minnesota $87,510$65,966 $50,400 – $143,18021,280
Rhode Island $86,240$66,883 $49,020 – $129,5403,210
Oregon $79,150$58,416 $48,060 – $151,80011,310
Illinois $79,120$60,719 $46,970 – $139,11040,560
North Carolina $78,410$61,372 $43,780 – $155,67030,700
Connecticut $77,740$60,819 $46,280 – $138,9809,930
Virginia $76,980$59,373 $40,100 – $153,30025,610
Maryland $76,370$59,292 $41,600 – $145,60013,570
Georgia $75,850$58,877 $37,700 – $148,91027,810
Florida $75,450$61,909 $38,830 – $130,57060,770
Vermont $74,880$59,026 $50,700 – $110,230860
Ohio $72,790$58,818 $39,860 – $129,27027,370
Texas $72,520$59,848 $37,640 – $135,71063,350
Maine $71,980$55,791 $43,310 – $127,2002,390
Arizona $71,940$57,850 $41,110 – $136,43015,850
Nevada $71,840$59,369 $37,020 – $123,1305,780
Kansas $70,430$55,247 $38,540 – $128,6508,090
Missouri $70,140$55,814 $37,970 – $129,14014,890
Tennessee $69,790$57,927 $39,480 – $134,74013,040
South Carolina $69,440$54,672 $39,950 – $153,09011,920
Pennsylvania $68,760$55,092 $34,160 – $128,81031,040
Montana $68,080$54,239 $40,450 – $105,3201,460
Michigan $66,780$53,222 $40,930 – $127,19024,220
Alaska $66,710$55,760 $44,320 – $99,990570
Iowa $66,390$53,653 $40,160 – $122,1208,880
Arkansas $65,430$52,414 $34,560 – $136,3106,250
Wisconsin $64,800$52,177 $42,640 – $117,91015,600
New Hampshire $64,570$54,062 $46,660 – $136,6404,200
Indiana $63,700$51,513 $39,740 – $117,64014,400
South Dakota $63,490$53,194 $47,000 – $124,3801,530
Utah $62,630$50,651 $38,380 – $120,41014,510
New Mexico $61,950$50,211 $41,600 – $98,0601,610
Oklahoma $61,940$49,707 $33,890 – $114,0106,620
North Dakota $61,580$51,660 $39,480 – $102,9501,550
Kentucky $61,480$49,545 $37,970 – $103,3006,290
Wyoming $60,990$51,185 $34,360 – $112,150850
Idaho $60,970$49,046 $36,800 – $127,6603,780
Nebraska $60,000$48,540 $37,080 – $99,9903,780
Louisiana $59,690$48,736 $32,130 – $111,5505,360
Alabama $59,530$47,301 $36,100 – $114,0108,390
Hawaii $59,390$46,916 $29,120 – $104,6101,610
Mississippi $56,640$46,157 $30,780 – $95,2402,620
West Virginia $52,340$42,611 $34,160 – $93,4301,650

Frequently asked questions

How much does a market research analyst and marketing specialist make?

The national median salary for market research analysts and marketing specialists is $78,760 a year ($37.87 an hour). The lowest-paid 10% earn under $43,390 and the top 10% earn over $155,480. Source: BLS, May 2025.

Which state pays market research analysts and marketing specialists the most?

Massachusetts has the highest median pay at $101,810. After taxes and local prices, San Jose, CA offers the best real take-home pay of any metro area.

How many market research analysts and marketing specialists are there in the U.S.?

About 899,580 people work as market research analysts and marketing specialists nationwide.

All 171 cities